Just look at all those companies tring to copy after apple's iPod. Hands down iPod is the best. Who cares about the price, if you want the best, you pay for it, thats all. I didn't mind $399 price tag at all. Try to boot your computer using the other mp3 players, don't think so, or even transfer other files than silly mp3. I rest my case. APPLE RULES. . . .