As a huge Apple supporter and as someone who spends between $1,000 and $5,000 per year on Apple products, it kills me to write this post.
But, this iPod touch screen issue is just another example of the massive quality issues Apple has been having over the past couple of years.
I think the problem is in two areas: first, manufacturing quality is terrible at this point. Yes, I know no manufacturing process is flawless, but there are just more and more reports of problems with build, fit and finish. (And my little birds who would know such things have quietly agreed.) From the MacBooks shutting down from the heat issues, the dirty iMac screens, the problems with the displays in the MBP line, Cinema displays, to the 20" iMac displays, Apple doesn't build quality into their products like they used to.
Hell, the fact that thousands of people were tracking motherboard builds on the MacBook and iPhone should send warning bells all across the 3rd floor of 1 Infinite Loop. First, it's the core who notices and discusses on sites like this. Next, its the main stream and Walt Mossberg. (At that point you're cooked.)
Second, software QA is a total disaster. The number of rapid patches which need to come out days later are increasing. OSX 10.3.0 which crashed hard drives, Safari for Windows, the new iMac patch which is bricking iMacs randomly, the last three updates of itunes, two of the three new iPods needed emergency patches...the list goes on and on.
I bought the iPod nano and the new 160gig iPod classic. (Thankfully, I passed on the iPod touch since 16gigs is a total joke for an iPod which is intended for video.)
Anyway, I am amazed at the number of bugs with both of the new iPods and some basic UI flaws. Random white lines down the right side of the screen which can be removed with a reboot. "Podcasts" stays in the main menu even when the settings are set to off until you add it and then remove it again, the moving artwork doesn't always match what is selected in the menu. The list goes on and on, and if these players had a "Zune" label on them, I would mock the device as "typical Microsoft software."
For the first time since purchasing since 11 iPods, I actually thought about returning an iPod last night for quality reasons.
I am worried my friends. Something definitely is not right with Apple nowadays.
What amazes me is Microsoft/Dell/Sony hasn't figured this out yet. It's Apple's achieles heal. If I were working at one of those companies, I would position Apple as the "Ferrari" of the tech world. Beautiful, sure, but expensive and so riddled with quality issues, that the car is in the shop most of the time.