Apple appears too be constantly annoyed with rumor sites killing their sales as people dream of updates and new products. Meanwhile consumers find it difficult to plan for future purchases when these products appear at irregular intervals. Is Apple too secretive? Secrecy has helped to make some product launches more surprising and exciting. However some users have a justifiable need for some idea of what the future holds. Businesses and government agencies in particular are bound by budgets and future purchasing plans. I personally set a budget and plan for personal purchases of expensive items such as computers. Whenever my needs fail to match up well with the products offered at the time I plan to make a purchase I feel frustrated. I think that many others feel likewise. If I had some official announcement to go by as a guideline it would make my life a little easier. So why was last years announcement of 3GHz within twelve months such an unusual occurance? Why the obsession with secrecy?