retina touch 299 mini 329 retina ipad 499 for what it's worth... i think the mini is priced agressively for 329 compared to other apple devices. it could've been 399 based on the format. should've apple priced it at 299? yes; and touch to be priced at 279 or so. but then an interesting theory i read here that the mini is priced now as if it has retina. so that means should a retina mini arrives next year, they can keep it at 329. the problem is competition, android and amazon tried to undercut the pricing and create a new pricing norm for these tablets. the reason: undercut quality and specs. That's how they sell their stuff for cheap. Dumb people will never realize that you get what you paid for. if you want a cheaper device, then by all means settle for less people. bottom line is: either way, you pay to play.