I am surprised at the length companies will go to gain marketshare. Lets look at some history. Microsoft bought or hired most of the talent in the early days so that they can define the de facto system for computing. That is of course Windows. They rode the office system and gaming computing era of the 80's and 90's. Then Sony and Nintendo came in and took over the gaming (consoles), so Microsoft was left with only office suite. They then went in and created XBox to try to get back the lost customers who went with console for their gaming fix. Of course Microsoft being Microsoft is very sneaky in retaining customers. Going after all game developers with money to make ports to the Xbox universe. Then they start giving money for exclusives. Then money is given to developers so that they delay the making of games on the PS3. Now, for popular games (like Skyrim), new expansions are not even coming out on PS3 (due to bugs or something). Then Starcraft 2, Heart of the Swarm beta is not working on Mac systems (due to bugs or something). This points people towards XBox360 or Windows systems to get their gaming fix. I hope nothing is out of the ordinary here. Apple does the opposite (almost schizophrenic in nature). On Windows version of iTunes, you can sometimes do more than iTunes on old OSX systems. Apple cripples their own iTunes so that they don't run on old OSX, but keep more features in Windows versions (running on old versions). This lets people decide what system to upgrade to when they are upgrading. It also cripples its own iMovie, first exporting finished movies will pixellate all dark areas. Then when people started to copy working modules to fix the export pixellating, they cripple the importing, so now iMovie is now useless... all night scenes are crippled with pixellated scenes right on import. Logic? Drive people to the working Windows MovieMaker. (I think Apple was thinking people will shelve hundreds or thousands for Final Cut Pro, when they can get a free one that works better on other operating systems). For iPhone, instead of trying to please the customers (look at Samsung with the variety of sizes), it is trying to force customers into one type. Again, forcing everyone to fit into their vision for the 1%, not catering to the 99%.