It seems that there are a growing number of reports that the iTunes application will delete DRM-protected content from the Apple TV if your Mac or PC can't connect to the iTunes Store. Basically, it appears that iTunes is attempting to "phone home" to the iTunes Store whenever it is launched and if the connection to the iTunes Store fails then all of your DRM-protected content on your Apple TV will be deleted. Some are calling this a bug that may have been introduced within the last two months through an update either to iTunes or the Apple TV firmware. Others are thinking that it may be a new DRM requirement that was put into place when Apple started making HD movies available for purchase. In any case, a lot of people are getting upset because when this happens they have to resync all of their DRM-protected content back to the Apple TV and depending upon the amount of content and the speed of their network this can take several hours during which time you must leave iTunes up and running. It is also possible that this "behavior" is causing resync failures or forever-in-sync-mode conditions if your connection to the iTunes Store is failing on a regular basis. Apparently you can duplicate this problem just by disconnecting your cable/DSL modem PRIOR to launching iTunes. In this case since iTunes won't be able to connect to the iTunes Store the end result will be that all of your DRM-protected content will be deleted from the Apple TV. Thankfully, the content on your Mac/PC will still be present but you will still require a potentially lengthy resync of the content to get your purchased music and videos back onto your Apple TV. Furthermore, this problem can occur just because of random internet outages (ISP or router issues) -- that is you don't have to "force" this failure it can happen randomly to just about anyone. Is this a known issue or something that is just beginning to come to light?