Could the reason be they released Iphone 5 11 months into the Iphone 4S lifespan when Iphone 4 got over a year? I think if Apple rush out another Iphone it will backfire. They would be better working on IOS7 and making that better. Other reasons for the flop could be adding lightning people may not wish to change to that as it means switching accessories. I've heard the odd complaint about it being too big but I think these are in the minority. I think weak advertising never helped. The thumb add never worked they should have been more wow Iphone is better than ever before and showed how good it's web looked on the 4" screen like some older Iphone ads. They should have also showed panorama being taken on the phone with IOPS6's new interface. Some people think the 5 looks like the 4 but if you actually see them close up you can spot the differences so perhaps Apple should have made the ad with the Iphone 4S and 5 side by side. So to summarize I think Apple's slow uptake is down to the lightning, failure to convert everybody 4" is better than 3.5" and poor advertising + the early release. Another Iphone soon would ultimately be a flop I think Apple has to push Iphone 5 more and focus on the 4G it has over rivals and the previous 4S. Also I bet these leaks of a new Iphone every week isn't helping..what more it's because since 2011 most leaks have been true. We use to read how amazing the 3GS was we rarely heard a peep of Iphone 4. People talk about the next Iphone these days not the current one..only due to sloppy leaks.