http://www.cultofmac.com/176778/no-one-wants-to-save-1000-by-buying-a-virgin-mobile-iphone/ Lear Communications, who owns Cricket, won't even release sales numbers on the iPhone so you know that's a bad sign. I figured that even with the substantial savings over a standard two year contract, most people only think about the short term when buying a smartphone. "How much does it cost me right now?" is what most consumers think about. What will be interesting to see is will Virgin and Cricket lower the price of the iPhone in the near future? They typically do this on other phones. They would probably have to go up some on the monthly service plan if they do. I would think they will.