I was going through the recently added albums and couldn't help but notice that an increasing number of albums are going for more than $9.99... like $13.99 or 11.99. Just curious- I thought apple was big on the whole "1 deal to rule them all" thing with the record labels. Why are some labels or some subsets of a label's collection getting away with increased prices? I know I remember a lot of mac fans making fun of buymusic.com for the hugely varied pricing structure... is apple going down this route? Like what about some of the spoken word pieces from audible going for sometimes $4 for a 5 minute clip? Is this varied pricing structure going to do a little equilibrium action until the mean price for an album settles around the $13-$16 average for B&M stores?