What ever they do with the flatness in design in iOS 7.. it wouldn't matter, EXCEPT it's Game Over if they decide to remove the ICON / DOCK GLOSS on homescreen. It's what gives a distinctive premium feeling to iPhone over rest of the phones. The only reason millions choose iPhones over Windows Phones and other phones is because it looks nice and premium when they first look at the homescreen. The rich icon gloss and dock gloss effects are really inviting the user to interact with the device. I love swiping through home screens multiple times a day.. icons are so nice to look and it just that great looking.. What ever they decide to do with iOS 7.. if they ever decide to let go of the ICON GLOSS on homescreen.. iPhone will become the next Windows Phone.. a third tier phone.