I hear that all the time about iphone. What about it is so simple compared to a galaxy s III? Want to make a call? Press the phone button Want to take a picture? Click the camera button. Want to send a text? Press the button For basic features this phone is just as simple as an iphone and even simpler setting up the app market, copying music (can be a real headache on an iphone) closing all open apps, and a couple other tasks. Then using the Facebook app, if you want to refresh you can't just press menu then refresh. You have to close it then create open it Want to turn off wifi because it's holding onto a weak connection? On the iphone you have to go through your settings, then turn it off. On the GS3 you simply pull down the notification bar and tap the toggle for that, gps, Bluetooth, flashlight, hotspot, airplane mode, auto rotation and even adjust brightness. Much easier on this phone than the iphone. You don't want to tinker around under the hood? Then don't. You don't have to because the OS just works, right out of the box at that. So where did the whole "iphone is just so much easier" stuff come from? And no, the point of this thread is not to bash apple (I'm a former iphone 4 and current ipod touch user myself) but just wondering where this idea came from?