Here is why it should'nt be a "watch": Most people that want a watch already have one. Few people would trade an expensive watch for an Apple Watch. I don't know about you, but I don't want my business popping up on my wrist for everyone to see. Also, I foresee that being quite distracting. Many people without a watch use their phone as a timepiece anyway. The Apple Way: Where everyone has failed, Apple will succeed. Every other accessory like this has failed because of poor implementation and trying to cram too many functions into it. It will be more akin to a wristband than a watch. The Purpose: It is going to be minimalist and very focused on doing three key things elegantly and at a cheap price point. 1)It will let you know when you receive a call/text/email/notification. Think of the Macbook and the invisible battery indicators that are LED lit. Apple will put in a specialized icon for each notification (phone,email,text,app notification) and back lit them with a strip of LEDs. Simple, lowpower, cheap, elegant, and practically invisible when not indicating something. They will also include some type of tactile feedback which could be toggled on/off or intensity. It could also tie in with iOS "VIP" to alert you if it is important enough to check it that second. 2)Remove the need for Passwords: This has been discussed already, but it is a very compelling reason to buy this product. 3)Never Leave Your iPhone Again: It could deliver tactile feedback if your iPhone gets out of a preset range so you never forget it again or leave it at a bar. A very common problem for many people. This will be the "Aha! I need this!" moment for many people. The hardware: I Foresee Apple using a cleverly designed built in solar panel setup so many people will never have to charge it. A cable or conductive charging method will also be included. It will be waterproof and very durable. The design itself will be minimalist and include the usual level of Apple polish. Most importantly, I feel this is *REALISTIC* with today's technology and could be mass produced. No screen needed. That is all.