Jobs Biographer Walter Isaacson Suggests Key TV Content Role for Beats' Jimmy Iovine

Discussion in ' News Discussion' started by MacRumors, May 19, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple is rumored to be purchasing Beats Electronics, with an announcement of the acquisition coming at any moment. The deal is said to include the company's headphone business, its Beats Music subscription service, and two key executives -- Beats co-founders Jimmy Iovine and Dr. Dre, aka Andre Young.

    Several reports have suggested that Apple's major motivation behind the purchase might be the acquihire of Jimmy Iovine, who has strong ties to the music industry thanks to his role as chairman of Interscope Geffen A&M and founder of Interscope Records.

    Walter Isaacson, the man behind the famous Steve Jobs biography, is also speculating that Iovine is one of the main reasons Apple has decided to purchase Beats. In a discussion with Billboard, Isaacson suggested Cook is aiming to have Iovine head up the company's content business, securing music and TV deals that will help Apple launch its much-rumored television product.
    Iovine has a long history of working with Apple to help the company sign key deals. In 2002, he helped Steve Jobs secure deals with music labels for the iTunes Store and in 2004, he helped persuade U2 to sign a deal with Apple to create the popular U2 special edition iPod.

    Looking back at notes he took when writing the Jobs biography, Isaacson noted that Iovine had wanted Apple to acquire Universal Music Group back in 2003, and during that year, there were rumors suggesting Apple was in talks to buy the record company. At the time, Iovine was leading Interscope Geffen A&M, a division of Universal.

    For years now, Apple has been working on signing deals with major content providers with the aim of revolutionizing the television industry, but content providers have been reluctant to commit to an agreement that could interrupt traditional revenue streams. Iovine's many connections in the music industry and his history of helping Apple win key deals could be instrumental in a wider content role with the company.
    Recent rumors have suggested that both Iovine and Dr. Dre could make their first appearances as Apple executives during the company's Worldwide Developers Conference, set to kick off on June 2.

    Article Link: Jobs Biographer Walter Isaacson Suggests Key TV Content Role for Beats' Jimmy Iovine
  2. macrumors 6502a

    Nov 18, 2012
    For someone with intimate access to Steve Jobs, it never ceases to amaze me how little insight Isaacson has into Apple.
  3. macrumors 6502a


    Jul 27, 2012
    TV Deals. Like the ATT/DirecTV thing, or bringing the MTV channel?
  4. macrumors 6502

    Jun 23, 2009
    True that!

    Now this rumor has a week already into it and there isn't any confirmation to both parties.

    What the hell is Isaacson commenting about it?

    If he wasn't already dead for my hears already, he would die right now.

    How much money does he make for making that comment? I wonder...
  5. macrumors 601


    Jan 6, 2004
    Western US
    Now they need J.J. Abrams for the TV side, get it done Cook.
  6. iamkarlp, May 19, 2014
    Last edited: May 19, 2014

    macrumors regular

    Oct 15, 2008
    The key to making a 40B$ TV deal work for ATT will be for them to aggressively protect, maintain, and grow the status quo.

    By that I mean the general concept of 75~200$/mo packages which give you a firehose of content of highly varying quality further shored up by aggressive advertising sales.

    While there is no doubt that they will do a lot of work to make it more digital era-friendly, the general quality/price ratio needs to stay constant or even increase on the price side for the numbers to make sense. Additionally, I suspect they will need to be able to turn the current general TV advertising industry into one which is highly targeted based on your digital profiles in order to actually turn a profit.

    On the other hand, a 2 or 3 billion dollar payment from Apple for a negotiator with a reasonable chance at breaking that status quo isn't remotely out of the question.

    While this is simply yet another rumor, its the one which makes the most sense to date.

    Headphones are just a side-business, the music service is icing on the cake.

    Karl P
  7. macrumors 65816


    Sep 20, 2002
    That is one expensive acquihire. Even Steve Jobs didn't cost that much.
  8. macrumors 6502

    Feb 6, 2010
    With Comcast buying Time Warner. AT&T buying Direct TV, Apple might be running out of options and getting too late to the dance.

    I hope they have something REALLY interesting, otherwise it will remain a hobby.
  9. macrumors regular

    Jun 15, 2012
  10. macrumors 68000


    Nov 19, 2013
    i kinda of get what Iovine brings to the party but i don't get this Dr. guys role for a Apple exec position.
  11. macrumors 6502a

    Feb 7, 2011
    All the content on TV sucks anyways... I don't understand for the life of me why they don't just do a version of YouTube that doesn't totally suck, integrate it into their content creation software, and let people put out the awesome content themselves.

    Major news networks are all losing ratings, and it's because they produce garbage. The stuff on YouTube is way more intelligent, and the producers aren't worried about advertising revenue, so you're not plagued with commercials every 5 dang minutes, and you can actually engage in a deep and intelligent conversation with people, unlike on the major networks, where your thoughts need to be reduced to 5 second spats, and any disagreement goes largely unsettled.

    I haven't watched TV in months. I don't miss it one bit. And I'm pretty tired of the excuses for why they can't launch this TV yet... C'mon Apple...
  12. macrumors regular


    Sep 24, 2012
    Someone's gotta tell Isaacson that writing a biography on Jobs doesn't automatically make one an expert on all things Apple.

    Please, Walter, just stop.
  13. macrumors newbie

    Apr 9, 2014
    interesting…. but why not just purchase netflix…..


    Neither does reading a blog or being a fan of apple. Should give the guy who spent a large amount of time talking with Steve Jobs a little credit.
  14. macrumors member

    Apr 26, 2008
    Dallas, TX
    This is crazy. There is a whole lot of crap on YouTube and a lot of it has ads for even just a short clip.
  15. macrumors 604


    Jun 30, 2007
    $3,200,000,000 just for a hiring bonus. :D Like so many others Isaacson is looking at a small slice of the pie. For $3.2 billion Apple is looking at the entire package value.
  16. macrumors regular


    May 15, 2011
    Because Netflix is way, way, way, overvalued; and sucks.

    Apple is great at buying things that suck, and then turning them into something great. But they won't overpay for it.
    (well… unless you consider their latest deal to be… uh... Oh, never mind)
  17. macrumors 603


    Oct 13, 2008
    Everywhere And Nowhere
  18. macrumors 6502a

    Feb 7, 2011
    If you want to watch crap, then you can. Or you can watch the opposite. Which I do. You're going to tell me that I don't, and haven't been for the last 6 months?
  19. macrumors regular


    Sep 24, 2012
    I agree, and I don't. But it doesn't take an expert to see that Isaacson not only has misread what Jobs said to him on several passages of his book, but also tries to use his clout to "guide" Apple. You are also right: we should give him a little credit. Not a lot, as he seems to demand these days.
  20. macrumors 604


    Nov 26, 2007
    Interesting - I never realized that almost happened. I imagine Apple Inc. would have ended up with a lot of legal troubles with Apple Corp. if they'd done that - more so than they had just by entering the music business.
  21. macrumors 6502a

    Mar 13, 2009
    Aside from the odd high-budget drama or documentary, 99.9% of TV is inane drivel. Random people can now put their own inane drivel on YouTube so what is TV for?
  22. Sy7ygy, May 19, 2014
    Last edited by a moderator: May 19, 2014

    macrumors regular

    Nov 16, 2012
    Apple are becoming lost to me... Beats? I've had a few of their products; OK mostly - the Pro's were nice. Read the story on what they did to Monster though - wouldn't want Dr.NeedstheD & Jimmeh Iovine involved with Apple!
  23. macrumors 6502


    Jul 31, 2004
    Denton, TX
    Who the hell cares about this guy anymore? Why are people still interviewing him like he is some expert on Apple? He wasn't even an expert on Steve Jobs and he had years to get to know him! Every time Isaacson's name comes up in relation to Apple I just shake my head and think, "how long is he going to keep cashing in on another man's tragedy?"
  24. macrumors 65816

    Oct 18, 2010
    idiotic, Aplpe is out of touch in terms of music genres because it is run by baby boomers and a few gen x-ers.
    People with their tastes stuck in the 60's and 80's respectively.
    So Dre and Iovine will do what, bring them up to the early 90's?
  25. macrumors 68040

    Sep 20, 2006
    Aussie living in Canada
    Seems a little pricey. They could have hired him away from Beats.

    I wonder when this will get confirmed?

Share This Page