@iGav, many thanks for that link.
Some things I'd like to see when the next Macs - IntelMac's - are announced. I would like to see Jobs talk about how we use computers & how they've evolved. Really casually like, then have say iChatAV with Ive in a backroom behind the stage speaking about the same thing, then he says suddenly hang on, then leaves the iChatAV screen. BUT not before we, the viewers, catch a nonchalant view of a distinctively sweet laptop/desktop. Then, Ive comes on-stage with a laptop in hand. The convo continues and then BAMM! There it is. ...
... well something along those lines.
Seriously though; I think we all, Apple product owners/users, and fans awaiting to own/use - myself - need to read that article. Why??
JONATHAN IVE said:
In the 1970s, Apple talked about being at the intersection of technology and the arts. I think that the product qualities are really consequent to the bigger goals that were established when the company was founded. The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
MAN! How many times have any of use sat in from of our Macs (or someone else's; even standing) and within just a few minutes didnt even notice the computer and be completely submerged in sublime heaven in our work?! Or enter a room with a Mac in it and its part of the Phueng Shuei like energy of the room?!!
JONATHAN IVE said:
I was struck by the care taken with the whole user experience.
Dude I felt this twice ... back in 1983-84 with the Apple IIc when comparing it in computer class in gr4 with the Commodore PET! Then again using a friends machine for 3 months on OS X 10.1.5!
JONATHAN IVE said:
The more I learnt about this cheeky almost rebellious company the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had a reason for being that wasnt just about making momey.
My boy here is running for CEO with this quote. However he is right & I hope Apple never again looses this vision.
JONATHAN IVE said:
More than ever I am aware that what we have achieved with design is massively reliant on the commitment of lots of different teams to solve the same problems and on their sharing the same goals. I like being part of something that is bigger than design. There is a loyalty that I have for Apple and a belief that this company has an impact beyond design which feels important.
That comfirms that MS, nor HP, nor Dell - funny it rymes with Hell, lol, will buy him over.
JONATHAN IVE said:
We have assembled a heavenly design team. By keeping the core team small and investing significantly in tools and process we can work with a level of collaboration that seems particularly rare. Our physical environment reflects and enables that collaborative approach. The large open studio and massive sound system support a number of communal design areas. We have little exclusively personal space. In fact, the memory of how we work will endure beyond the products of our work.
This is the reason I spend a full 4hrs of my waking hours thinking about owning & using a Mac!!
And lastly ....
Polymer advances mean that we can now create composites to meet very specific functional goals and requirements. From a processing point of view we can now do things with plastic that we were previously told were impossible.[/Quote] ..... & More .....
JONATHAN IVE said:
Metal forming and, in particular, new methods of joining metals with advanced adhesives and laser welding is another exciting area at right now.
I seperated these two from the same paragraph since the core of it highlighted the iPod Nano. But, is he taking about upcoming products? Laser welding? Can we expect to see less than 1/2 the thickness of the human hair in lines of an upcoming portable Mac? Or even never again feel heat from extensive use of a PowerBook, when the battery can last 5+hours on a full charge?!
Oh just 1 more, sorry ....
JONATHAN IVE said:
Being superficially different is the goal of so many of the products we see. A preoccupation with differentiation is the concern of many corporations rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Sounds like M$ here