Jonathan Ive on The Key to Apple's Success

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Jul 11, 2009.

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    Category: Opinion/Interviews
    Link: Jonathan Ive on The Key to Apple's Success
    Description:: During an hour-long chat, Ive touched on many themes and topics. The main takeaway for executives looking to try and copy Apple’s success? Don’t. Instead, Ive said forcefully and repeatedly, companies need to define their own clear, high-minded raison d’être. That should drive the actions and decisions of every employee, from the C-suite down.

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