Jony Ive Gets Title Change, Now Senior Vice President of Design

Discussion in 'Mac Blog Discussion' started by MacRumors, Jun 17, 2013.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Following the launch of the Jony Ive-led streamlining of the iOS user interface, the designer himself has seen his job title receive a redesign as well. Ive is now the Senior Vice President of Design at Apple; previously, he was SVP of Industrial Design.

    [​IMG]
    Jony Ive's Biography Page from Apple.com (Old: Left)
    Ive received a promotion of sorts back in October when he was put in charge of Human Interface teams -- software design -- in addition to his previous duties as head of Industrial design (via 9to5Mac).

    Article Link: Jony Ive Gets Title Change, Now Senior Vice President of Design
     
  2. macrumors 6502

    Joined:
    Apr 26, 2011
    #2
    That was Jony's intention all along. His title was too long, so he fought with Scott Forstall just so he can shorten his title.
     
  3. macrumors member

    Joined:
    Mar 13, 2011
    Location:
    Miami, FL
  4. macrumors 6502a

    Joined:
    Jul 12, 2010
  5. macrumors 603

    bedifferent

    Joined:
    Jan 8, 2009
    Location:
    NY
    #5
    Forstall's wringing his hands somewhere
     

    Attached Files:

  6. macrumors 68020

    jayducharme

    Joined:
    Jun 22, 2006
    Location:
    The thick of it
    #6
    I guess the elimination of "industrial" gives the title more universal duties. Rather than manage hardware with extra software duties, he's official in charge of the entire package. Makes sense.

    It's amusing to read all the negative comments about the look of iOS 7. So many people were clamoring for Ive to bring a new look to the iPhone software. I think he's done well so far (well, him and marketing...), but many others don't seem to like it. I'm not sure there was any way for Ive to design something that would make everyone happy. It would be either too much like Android or too much like a jailbreak or too much like Palm.... All I want is an OS that's simple and intuitive. If Ive can deliver that and make it visually pleasing, I'm happy.
     
  7. macrumors 6502

    Joined:
    Sep 13, 2012
    Location:
    London
    #7
    If Ive is Vice President of design who the hell is president of design?
     
  8. macrumors 68020

    Solomani

    Joined:
    Sep 25, 2012
    #8
    Sir Jony Ive also received two other honorary titles:

    ArchDuke of Flatness

    El Presidente de Plano y Aburrido
     
  9. macrumors P6

    Peace

    Joined:
    Apr 1, 2005
    Location:
    Space--The ONLY Frontier
    #9
    He's not vice-president of design. He's a senior vice-president in charge of design.
     
  10. macrumors 601

    dannyyankou

    Joined:
    Mar 2, 2012
  11. macrumors newbie

    Joined:
    Jul 27, 2009
    #11
    Dude, that's like asking who's president of operations.
     
  12. Guest

    #12
    6 Months and he already consider himself a senior UI Designer.

    Can't be more humble than that ...
     
  13. macrumors newbie

    Mohammad Ridwan

    Joined:
    Jun 15, 2013
  14. macrumors 6502a

    Joined:
    Jul 29, 2005
    Location:
    Texas
  15. Mohammad Ridwan, Jun 17, 2013
    Last edited: Jun 17, 2013

    macrumors newbie

    Mohammad Ridwan

    Joined:
    Jun 15, 2013
    #15
    This is actually the charging screen in iOS7.

    [​IMG]
     
  16. macrumors G4

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #16
    Serious or sarcastic?

    If serious... Tim Cook is CEO.
     
  17. macrumors 68030

    Joined:
    Mar 30, 2004
    #17
    Apple's top tier corporate hierarchy is a bit different. Tim Cook is the only chief officer (CEO), followed by 9 SVPs (and then VPs, directors, etc.).
     
  18. macrumors regular

    Joined:
    May 19, 2003
    Location:
    Miami, FL
    #18
    Usability is more important than design

    If iOS7 is the future of OSX, we are in serious trouble.

    Putting the marketing team in charge of UI design...well there's not much more to say.
     
  19. macrumors 68020

    JarScott

    Joined:
    May 19, 2011
    Location:
    Leicestershire, UK
    #19
    Pretty sure his title is Sir Jonathan Ive. Do the US recognise knighthoods?
     
  20. macrumors 65816

    Joined:
    Jun 14, 2010
    #20
    Maybe he can afford another a tee shirt now...
     
  21. macrumors 6502a

    Nicky G

    Joined:
    Mar 24, 2002
    Location:
    Baltimore & NYC
    #21
    Good for him. iOS 7 looks fantastic. By the time it ships it will be much better. Haven't been this excited about an iOS update in years!
     
  22. macrumors newbie

    Mohammad Ridwan

    Joined:
    Jun 15, 2013
  23. macrumors 68020

    Joined:
    Nov 10, 2007
    #23
    No.
     
  24. macrumors member

    Joined:
    Jun 2, 2011
    #24
    This is the funniest thing posted in weeks.
     
  25. macrumors 68020

    Joined:
    Dec 13, 2012
    Location:
    Southern California

Share This Page