Jony Ive On iWatch: Switzerland is in Trouble

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 3, 2014.

  1. macrumors bot

    MacRumors

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    #1
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    [​IMG]
    Ahead of Apple's September 9 event, in which the company is expected to finally show off the much-rumored iWatch, an Apple designer told the New York Times (via 9to5Mac), in a larger piece about fashion and technology, that Jony Ive is bragging that the iWatch could endanger traditional watchmakers.
    While part leaks for the device have been nonexistent and solid information about the device's capabilities have been hard to come by, rumors have indicated the wearable may have NFC capabilities, tight integration with iOS 8, features related to health and fitness and that it would serve as an accessory device to the iPhone.

    Rumors have suggested the iWatch will be introduced at Apple's September 9 event and will likely launch in early 2015.

    Article Link: Jony Ive On iWatch: Switzerland is in Trouble
     
  2. macrumors 65816

    TouchMint.com

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    #2
    Didn't know there was a watch market to begin with :)

    For real I can see this though I mean now that we have cellphones how many people really have home phones...
     
  3. macrumors member

    bluestarCVO

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    #3
    Lol! Here we go!
     
  4. macrumors regular

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    #4
    if the watch is based for the phone. Switz is alright.
     
  5. macrumors 6502a

    Dekema2

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    #5
    It's coming!!! Woof, woof! Say goodnight, Victorinox!
     
  6. X-X
    macrumors 6502

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    #6
    The world's first Swiss watch made in China.

    Revolutionary.
     
  7. macrumors 68000

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    Jun 24, 2010
    #7
    Rolex is operating out of Switzerland so we are positively screwed price wise. Would have felt better if he said Casio and Rolex are screwed.
    And what's stopping Rolex (and others) from making a Android Wear smartwatch? Apple best "watch" its step!
     
  8. macrumors 6502a

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    #8
    People that buy $10,000-$50,000 watches aren't going to not buy them because of Apple.

    There was an interview with one of the luxury watch vendors CEO back when the first digital watches came out in the 70's. The interviewer asked about the threatening competition from digital watches, and the CEO gave back the answer "We're not in the watch business. We're in the Jewelry business."

    The Swiss watchmakers have nothing to worry about.
     
  9. macrumors 65816

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    #9
    Wow, I didn't know he could talk smack.
     
  10. macrumors 6502a

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    #10
    It is unapologetically plastic.
     
  11. macrumors 6502a

    PocketSand11

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    #11
    Bolder phrase for "trouble"? "Deep ____".
     
  12. macrumors 6502

    sputnikv

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    #12
    hype levels at maximum
     
  13. macrumors 6502a

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    #13
    liquid metal + watch = lawsuit
     
  14. macrumors 603

    troop231

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    #14
    Jony: "They're going to be in deep s!**" :p Edit: already beaten above by PocketSand11 :)
     
  15. macrumors 68020

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    Ohio
    #15
    Dear Switzerland...

    [​IMG]

    Love,
    Apple
     
  16. macrumors 6502a

    PocketSand11

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    #16
    Yeah, I think it was meant as a joke. He just means that Apple's iWatch is going to rival or surpass Swiss watches in terms of looks, not that people are going to stop buying Swiss watches.
     
  17. macrumors 65816

    Tankmaze

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    #17
    Lol, switzerland we have a problem.

    Really can't wait apple unveil the iwatch !!
     
  18. macrumors 6502a

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    #18
    I'm hoping it looks really, really good.
     
  19. macrumors P6

    dukebound85

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    #19
    kinda different markets

    traditional watches are jewelry that can be handed down generations.

    Any watch apple makes will be obsolete after the next revision, or within a couple years.
     
  20. macrumors 6502

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    Left Coast
    #20
    Am I alone in being bothered by the iWatch being referred to as an accessory? This to me implies very limited functionality, and subservience to whatever device for which it is an accessory.
     
  21. macrumors 6502

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    Dec 18, 2012
    #21
    This is a joke, right?

    No-one is going to stop Swiss timepieces because of an Apple iWatch. These watchmakers are crafting timeless pieces of jewellery, not phone accompaniments.
     
  22. macrumors 6502

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    #22
    I think it will be unapologetically sucky :eek::confused::rolleyes:
     
  23. macrumors demi-god

    kdarling

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    #23
    Did he say the same thing about his original iOS designs?
     
  24. macrumors regular

    iwayne

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    Oct 12, 2011
    #24
    If Johnny Ive thinks that people buy high end watches aka
    "Switzerland" are going to stop buying Rolexes, Breitlings or even Tag-Heuer for a iWatch then he's in trouble. People don't buy those watches for function. I think Apple may be clueless on this one. How many women wear smart-watches?
     
  25. macrumors 6502

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    #25
    Traditional watch makers are already hurting. Have you seen the prices of used Rolexes or Omega's?

    I own one of each and while I don't regret buying them some 16 and 20 years ago, I wouldn't buy them today. (I am 57).

    People under 30 don't wear watches as they use their phones. So if Apple or Samsung gets them wearing watches again it will be a NEW market that wouldn't change the current watch market that was already hurting.
     

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