Jony Ive Speaks on Future Products, Working With New Materials

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 16, 2014.

  1. macrumors bot

    MacRumors

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    Over the weekend, The New York Times released an in-depth profile of Apple CEO Tim Cook. For that piece, the publication interviewed Jony Ive, Apple's head of design, and now The New York Times has released a transcript of the full interview with Ive, which points towards Apple's design philosophies, how the company has changed under Cook, and the new products that Ive is working on.

    In an anecdote about Steve Jobs and the creation of small, highly focused design teams as his legacy, Ive says that Cook has continued on with Jobs' push for innovation, nudging Ive and his team into new areas of exploration that includes all new materials.
    Ive's statement about working with new materials is incredibly vague, but rumors have suggested that Apple has been experimenting with a range of materials that have not yet seen wide usage in its devices, including sapphire crystal, which may make its way into the iWatch and the iPhone 6, Liquidmetal alloys, which the company may use for various iPhone parts, and possibly graphene, which is seen as the hot new manufacturing material.

    Apple has experimented with sapphire as a cover for the home button and the camera lens on the iPhone 5s, and Liquidmetal has been used in the iPhone 3G's SIM tool removal device, but both materials are ripe for extended usage in Apple's future devices.

    Along with hinting at future products, Ive also spoke on a recent management change that saw him taking over the software interface design team, saying that the changes made in that department are not as dramatic as one might imagine as the design teams have always worked together closely. According to Ive, titles are unimportant at Apple. "That's not the lens through which we see our peers," he says.

    The rest of Ive's interview can be read over at The New York Times. The full piece on Tim Cook, which has details on product development and Apple's plans for the iWatch, is also well worth a read.

    Article Link: Jony Ive Speaks on Future Products, Working With New Materials
     
  2. macrumors 68030

    needfx

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  3. macrumors 6502a

    CrazyForApple

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  4. macrumors 68030

    NutsNGum

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  5. macrumors 68030

    Steve121178

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  6. macrumors 65816

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    He'll need to be replaced ASAP though. I hope he never leaves honestly. He's done really well so far, hope he doesn't screw things up with the iWatch and iPhone 6.
     
  7. macrumors 6502a

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    #7
    My LiquidMetal stock better catch some good news soon! :)
     
  8. macrumors regular

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    #8
    So, we have done the Iron and Bronze age...

    Currently we are in the aluminium age...

    Now we are going in the Graphite and Sapphire age?
     
  9. macrumors demi-god

    Shrink

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    #9
    As one whose hair is rapidly turning to skin...he looks great bald!
     
  10. macrumors 6502a

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    #10
    For the past 10 months or so Apple has been working full-throttle to clean up Ive's trendy mess, and fortunately they are certainly going in the right direction.
     
  11. macrumors 68030

    needfx

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    #11
    dark energy and/or dark matter?

    agreed
     
  12. macrumors 601

    Yvan256

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    #12
    Dear Jon,

    have you done any work on a smaller, screen-less Mac lately?
     
  13. macrumors P6

    Peace

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    #13
    Why do you say that ?
     
  14. macrumors 68000

    AZREOSpecialist

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    #14
    Does anyone know when he's going to actually learn how to design a UI?
     
  15. macrumors 68030

    Steve121178

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    #15
    2013.
     
  16. macrumors 68030

    needfx

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    #16
    humour on the fact that no one shouldn't be spilling their guts on future apple products.

    apparently no one got it.
     
  17. macrumors 6502

    omgwut

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    Do they ever let him come out of that bright hermetically sealed chamber? I wonder if they ever feed and play with him for that matter, he always looks so serious.
     
  18. macrumors 68000

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    #18
    Jony must be thinking plastic is new material
     
  19. macrumors P6

    Peace

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    #19
    I'm gonna guess liquid metal.
     
  20. macrumors 6502a

    pdaholic

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    #20
    The bald look works for him, but does he always have to maintain a facial expression that makes him seem ready to rip a man's heart out of his chest at any second? :eek:
     
  21. macrumors 65816

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    I love how everyone hates iOS 7 yet everyone has iOS 7 :D
     
  22. macrumors 65816

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    "Ive's statement about working with new materials is incredibly vague, but rumors have suggested that Apple has been experimenting with a range of materials that have not yet seen wide usage in its devices, including sapphire crystal, which may make its way into the iWatch and the iPhone 6, Liquidmetal alloys, which the company may use for various iPhone parts, and possibly graphene, which is seen as the hot new manufacturing material."

    Where did he spilll his guts?
     
  23. macrumors 68030

    needfx

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    #23
    was just kidding mate

    in the psychotic words of the Joker : Why so serious?
     
  24. macrumors P6

    IJ Reilly

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    #24
    Not just vague, but incredibly vague. So they really are doubling down on secrecy.
     
  25. macrumors regular

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    #25
    Jon Rubinstein will be amused to hear that Ive shows consideration of the limitations imposed by physics.
     

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