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Jony Ive's Design Video for the Twentieth Anniversary Mac

Discussion in 'Mac Blog Discussion' started by MacRumors, Nov 16, 2012.

  1. macrumors bot



    OS X Daily points us to the launch video for the Twentieth Anniversary Macintosh featuring a much younger and less-polished Jony Ive, complete with hair and British accent.
    Jony Ive was recently promoted and put in charge of all Human Interface teams at Apple, in addition to his existing role as head of Industrial Design.

    Article Link: Jony Ive's Design Video for the Twentieth Anniversary Mac
  2. macrumors 68020


    The TAM was one cool computer. I had bought one from eBay, but eventually got rid of it because the CD drive didn't work.
  3. macrumors 68000


    That was really an amazing design for its time. Nice video.
  4. macrumors 6502


    The TAM was way too ahead of its time (which is mirrored in the price tag).
  5. macrumors 65816


    That thing cost the same amount as my first car. Wow.
  6. macrumors 6502

    Would look better without the chin... ;) SCNR
  7. macrumors member

    Wait… Did I see a BOSE logo on that subwoofer????

    I'd like for Apple and BOSE to work together again and make some incredible laptop and desktop speakers. And I know they won't be the first (look to HP and Beats, but really, they are Beats, c'mon), but they will be one of the best.
  8. macrumors 65816


    Friend still has his 20th Anniversary. $10,000 and a guy in a tux delivered it in a limo and set it up for you. Pretty crazy.
  9. macrumors 6502


    BOSE is all name.... their products are so-so.

    There is a reason why they never publish their specs on their speakers... because they aren't that great.
  10. macrumors 68020

    Ya, but amazing how far Apple and Jony have come still!
  11. HMI
    macrumors 6502a


    It almost looks as if it was actually made in the USA. Good times!
  12. macrumors 6502a


    I've got a small Bose system on my computer desk, and it sounds incredible.
  13. macrumors regular

    Let's all remember that there was no computer with that level of design at the time.
  14. macrumors 68020

    There's one of these for sale at Micro Anvika on Tottenham Court Road (London) in some kind of insolvency sale.
  15. HMI
    macrumors 6502a


    How much do they think it is worth now?
  16. macrumors regular

    Jony Ive had hair? :D
  17. macrumors 68020


    What amazes me most is how little has changed about Ive and his design philosophy. Almost everything he said in that video could apply to his approach to the new iMac or iPhone as well. The man is certainly consistent.
  18. macrumors 68020

    Although Bose makes decent speakers once in awhile, they are perhaps the most overrated consumer electronics company in the world. You can get much better speakers for less money. There's this running joke that audiophiles use to describe Bose: "No Highs? No Lows? Must be Bose!"
  19. macrumors 6502a

    What strikes me is in fact, how similar this video seems to current Mac ads, and how Ive hasn't changed at all.

    As a result, seeing this makes me feel even more that the Mac product launch videos have become very stale and cliche.
  20. macrumors 68020

    Only because you haven't heard better speakers that cost less.
  21. macrumors 6502a

    As they say "No highs? No lows? Must be Bose!"
  22. macrumors regular

    That cost more than ALL of my cars (Austin Mini, MG Midget, MGB, Renault 5 GT Turbo, Peugeot 405, Peugeot 406 and another 406).

    Oh, except for the Caterham 7 SV Roadsport 150 :D
  23. HMI
    macrumors 6502a


    It reminds me of those thin vertical CD players that some people hung on their bathroom shower heads a long time ago. I wonder if that was his inspiration.
  24. macrumors newbie

    I'll still tap him
  25. macrumors G4

    Price is relative to the time. One of the first computers I got to work on cost literally $12 million dollars. No kidding.

    I spent many nights for hours in front of that double tube console. It still has features not present in small PC's and Macs
    You can see the console with some of the CPU in the background, disks and tape units and printers would be to the operator's back.

    At the time $10K was a lot for a personal desktop machine but "cheap" for a "real computer".

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