FYI--I bought my iPad 4 on Saturday, knowing they'd have a Black Friday sale but not caring to deal with the crowds to save like $40. I was happy with the purchase and planning on leaving it at that. However with time to kill today and an Apple store within walking distance, I went in there just to browse around just a half hour ago, well after the morning rush. An employee asked if I needed assistance, so I just thought I'd throw out there the idea of getting a price match for the black Friday price, without having to go through the hassle of returning my perfect iPad 4 and playing the Apple QC lottery on another one. I realized I could've returned mine and rebought since I'm within the 14 day window, but wasn't planning on it. They said sure, and I got a $66 refund just like that, without having to fight any huge crowds this morning. So if you are within your 14 day window, it might not hurt to go get a chunk of cash back, I'm pretty sure they would be willing to do it rather than risk saying no and having you potentially return a device and cost Apple money by having to send it through the refurb process.