Keynote Overview

Discussion in 'Macworld San Francisco 2008' started by iDmitry, Jan 15, 2008.

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  1. macrumors member


    Dec 31, 2007
    San Diego, CA
    Quick Overview: iPod/iTunes
    - iPod has been extremely profitable for us this holiday season
    - Sales figures, market share
    - Our new models are doing better than ever
    - 3 iPod games released last month accidentally (supposed to be for today)
    - Another new game today: Chess
    - iTunes doing extremely well (sales figures/market share)
    - Today: 30 indie labels releasing their entire catalogs in iTunes Plus
    - Many more to follow in the next few months
    - Best iPod ever
    - Sales figures, market share
    - Sales beyond our wildest dreams
    - Much more than the 1% market share we asked for in January
    - Starting today: 8GB $399, 16GB $499
    - Four times the memory as original iPhone for the same price
    - iPhone is coming to Japan in March with NTT DoCoMo
    - SDK is unveiled!
    iPhone/iPod Touch SDK
    - Apps and Widgets
    - Using Cocoa with Objective-C
    - Developers submit programs as source code, not executable
    - Specify iPhone or both iPhone/Touch (certain features iPhone only)
    - Set your own price: Apps $0-$6.99, Widgets $0-$2.99
    - Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
    - Automatic updating wirelessly or docked
    - Demonstration of exporting from XCode 3 to iTunes Store
    - Submits source code to Apple for validation (make sure that people aren't abusing the system, prevent malware and viruses)
    - If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
    - Apps can be free or up to $6.99; Widgets free or up to $2.99
    - Developers recieve 70% of revenue for their products
    - Licensed under Apple Mobile Software License
    - Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
    - Demonstration of wirelessly downloading (and running) the app submitted earlier
    - Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
    - Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
    - Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
    - iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February
    Example apps/widgets
    - iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
    -- Quick demonstration
    - RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
    - One of our partners made something cool: (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer)
    - Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)
    -- Quick demonstration
    - Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
    - Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
    - Another partner: Twitter (update your Twitter on the fly, see your friends tweets)
    - Try these out on the show floor today
    - Sales are getting better and better every day
    - Hardware sales figures/market share
    - Leopard released October; doing spectacularly
    - Sales figures/market share
    - Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
    - 10.5.2 out today - many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues
    New MacBooks!
    - What would MacWorld be without a new Mac? (sorry about last year)
    - Completely redesigned MacBook
    - Completely aluminum body like MacBook Pro
    - 13" screen at 1440x900
    - Two colors: Black and Silver
    - Looks gorgeous at 0.8" thin
    - A major feat of engineering - patents abound
    - DVD drive pops open on side when eject button is pressed
    - New on all notebooks and iMac: iSight HD (720p)
    - New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
    - New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
    - New matching Apple Remote (slightly smaller with larger overall buttons)
    - Intel GMA X3100 graphics
    - 3 models
    - Completely phasing out the combo drive on all product lines today
    - BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
    - 4.5 hours of battery life
    - Starting at $1199
    Product Refreshes
    - Refreshing Mac Pro and Mac mini today
    - Mac Pro now with Penryn!
    - Base model 2x2.8GHz dual-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1x250GB)/1x16x double-layer SuperDrive
    - Upgradeable to 2x3.2GHz quad-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4x1TB)/2x16x double-layer SuperDrives
    - Starting at $2,499
    - Mac mini gets slight speed bumps and double-layer SuperDrive in all models
    - Base model 2.0GHz IC2D/1GB/100GB
    - BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
    - Starting at $599
    One More Thing
    - Been brewing for a while
    - YouTube's been in Apple TV and iPhone/iPod touch: now it's in iTunes
    - Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
    - Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates
  2. Administrator/Editor


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    Jan 20, 2005
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