In my opinion these are the biggest issues with Apple maps listed by importance:
- Needs more POI data and cross referencing similar terms in search doesn't work. You have to be very specific with what you want which means it's more difficult to quickly find what you're looking for.
- Visual designers need to overhaul the appearance of the maps themselves so that they are more legible and clear
- Apple needs to frequently update new addresses and routing info. Couldn't even find my sister's new apartment which was built two years ago.
- Apple needs an equivalent of street view, which can sometimes be fairly useful
- Vector maps need more detail, such as the detailed outlines Google Maps has for college campuses (buildings, walkways, etc)
- Google maps has 3D data for the small college town I live in (Columbia, MO population 115,000), but Apple Maps doesn't even have 3D mapping data for Kansas City or St. Louis yet. It's last on my list but still important to get more cities in 3D.
For all those complaining about Apple moving to maps before they were ready, just remember the state that iOS Google Maps were in before Apple kicked them out of the core OS. Google kept giving cool updates to the Android version such as turn by turn directions, vector mapping, offline maps and more while the iOS version languished. And Google had even publicly promised that those were eventually coming but as time went by nothing happened. Apple had to do something, and a big part of the Siri unveil in iOS 6 was turn by turn directions. Then later Google unveils their new maps app on the App Store which had all these new features. They were holding back to push Android, which they reserve the right to do. But Apple also reserves the right to build their own service. Unfortunately they kinda botched it. Hopefully they are learning from their mistakes. Sounds like they are seriously lacking leadership over that team. It should be a top priority for them going forward.
iOS 8 seems feature complete to me aside from being able to set default applications for apps like mail, calendar, browser, etc and a couple other small items. They need to really work on the quality of services now. I have a feeling iOS 9 is going to be all about service improvements and iCloud, along with optimizing iOS itself to be faster than ever and battery efficient, integrating their mobile payment system, while tweaking the software to make it easier to get things doneespecially in the cloud.