Layout suggestions?

Discussion in 'Design and Graphics' started by dogbone, Jan 20, 2007.

  1. macrumors 68020

    dogbone

    Joined:
    Sep 16, 2005
    Location:
    S33.687308617200465 E150.31341791152954
    #1
    Hi, The graphic isn't set yet but it will be some sort of stylised car.

    I'm having some difficulty coming up with a way to lay out the three elements without looking too clunky.

    Here is two ways I've tried, I'm open to suggestions.
     

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  2. Moderator emeritus

    Joined:
    Jul 4, 2004
    #2
    Without messing or resizing any of the components, including stacking the type:
     

    Attached Files:

    • AAC.gif
      AAC.gif
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  3. Moderator emeritus

    Joined:
    Jul 4, 2004
    #3
    Or another:
     

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  4. Moderator emeritus

    Joined:
    Jul 4, 2004
    #4
    Or another:
     

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  5. Moderator emeritus

    Joined:
    Jul 4, 2004
    #5
    Last one before morning coffee... :)
     

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  6. macrumors G5

    leekohler

    Joined:
    Dec 22, 2004
    Location:
    Chicago, Illinois
    #6
    Honestly? It all looks clunky. I would rework the entire thing from the logo on up. Is this all your design or some of your client's? This can look a lot better while still looking masculine.

    However, if most of these elements belong to your client, there isn't much you can do outside of Blue's suggestions.

    Just so you know- this is not a place I would take my car for service from what I'm seeing. I would be scared. Maybe I sound like Simon Cowell, but so be it. I'm just being honest. Find a way to make this more simple if you can.
     
  7. thread starter macrumors 68020

    dogbone

    Joined:
    Sep 16, 2005
    Location:
    S33.687308617200465 E150.31341791152954
    #7
    The original logo is not my design but I've reworked it a bit. I was finding AAC pretty tricky to work with. Here's the original logo. Also here is my first concept that I thought was quite good. The idea was to mimic the sort of metalic auto nameplates one would find on cars from the 50's. But the client didn't like it. So I just reworked their old logo.

    The client likes the idea of having some sort of stylised car image. I agree it looks clunky. I knocked it up pretty quickly to use as a sort of placeholder. I'm hoping to get a more simplified design. But he's pretty adamant he wants some sort of car graphic in there somewhere.

    Here's my latest effort using some of BlueVelvet's ideas. Originally I was trying to get the graphic much more sparse and try and fit the logo inside it.
     

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  8. Moderator emeritus

    Joined:
    Jul 4, 2004
    #8

    True. I assumed that the brief meant not altering any of the components... something I have to do at work occasionally. Messing about with a handful of quick comps just after you wake up is not the same thing as redesigning something from scratch or giving a crit, something I'm usually reluctant to do in this forum.

    However, if it means starting from scratch, then I would start with the original logo. To me, it has a better overall balance than your redrafting, particularly the 'C'.

    I'm done. :)
     

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