Logo advice

Discussion in 'Design and Graphics' started by cookie1105, Jun 22, 2006.

  1. cookie1105 macrumors 6502

    Joined:
    Mar 27, 2006
    Location:
    London, UK
    #1
    Hi,
    I am starting a menu translation company here in Copenhagen, Denmark. At the moment I am designing the logo for the website, and am having trouble deciding which way to go with it.

    The company specialises in translating menus from Danish to English, German & French for Restaurants & Hotels in the Copenhagen area.

    So far I have come up with three possibilities, all C & C is welcome as I can't decide which one to choose. Thanks for looking,

    Cookie.

    #1
    [​IMG]

    #2
    [​IMG]

    #3
    [​IMG]
     
  2. xyian macrumors 6502

    xyian

    Joined:
    May 24, 2004
    Location:
    PDX
    #2
    I'd go with #1 personally. It emphasizes the word menu better than the other two choices.
     
  3. Satori macrumors 6502a

    Satori

    Joined:
    Jun 22, 2006
    Location:
    London
    #3
    Yep, definitely number one. It is the most distinctive of the three.
    D
     
  4. cookie1105 thread starter macrumors 6502

    Joined:
    Mar 27, 2006
    Location:
    London, UK
    #4
    hhmmhh, thanks for that. I just wasn't sure if #2 looked more professional, but I do prefer #1. Is there anything that anyone would do differently about the actual chef logo?
     
  5. frankblundt macrumors 65816

    frankblundt

    Joined:
    Sep 19, 2005
    Location:
    South of the border
    #6
    i'd like #1 if the font was the same line weight as the logo, #3 might be interesting if the name joined onto the squiggle of the logo (like the chef had written it), and maybe a more scripty font. But as is, #2 for me.
     
  6. NATO macrumors 68000

    NATO

    Joined:
    Feb 14, 2005
    Location:
    Northern Ireland
    #7
    I like #2, looks the most professional in my opinion, something you could see on a business card or letterhead. Second choice would be #1
     
  7. TheAnswer macrumors 68030

    TheAnswer

    Joined:
    Jan 25, 2002
    Location:
    Orange County, CA
    #8
    I like the weight of the font in 1, but the font in 2. maybe try 2 with half of the text in a heavier weight?
     
  8. Doctor Q Administrator

    Doctor Q

    Staff Member

    Joined:
    Sep 19, 2002
    Location:
    Los Angeles
    #9
    I prefer #1. It's more interesting and friendly.

    But I agree that #2 looks more professional and businesslike, if that's the image you want to project.

    If you are after a compromise, try some other fonts that have a little flourish but a more level baseline.
     
  9. JackSYi macrumors 6502a

    Joined:
    Feb 20, 2005
    #10
    #2. A lot of big companies (ie intel, at&t) are going with the lower-cased logos. Seems like that is the trend.
     
  10. gman71882 macrumors 6502

    gman71882

    Joined:
    Jan 12, 2005
    Location:
    Houston, Tx
    #11
    Thicken the Font in Number 2. Need the readabilty of the 2nd font with the Thickness of the 1st.
     
  11. nsutt22 macrumors regular

    nsutt22

    Joined:
    May 5, 2005
    #12
    number 2 but alot thicker like numero uno would be cool
     
  12. onthat macrumors regular

    onthat

    Joined:
    Feb 26, 2006
    Location:
    Ruston, Louisiana
    #14
    I prefer the font style on 3, but 2 guarantees legibility.
     
  13. 7on macrumors 601

    7on

    Joined:
    Nov 9, 2003
    Location:
    Dress Rosa
    #15
    Are these cut and dry font letterforms or did you modify them a bit? I only say because many logos with text modify the font they use just a tad from a standard font? Just a suggestion.
     
  14. SamJ macrumors member

    Joined:
    Mar 10, 2006
    #16
    yea def #1 but the weight of the text is too much. If that has to be reduced to small sizes, it could be hard to read. Simply like other have said, make the text the same width as the image. I also like #2, but if I was going with that then I'd find a font which gives the professional look u want but also alternates in width of letters. This would match the idea in your image:)
     
  15. Killyp macrumors 68040

    Killyp

    Joined:
    Jun 14, 2006
    #17
    (how do I do a hash on the MBP keyboard?) number 1

    I would add a fade, so it kind of gets lighter towards the top.

    Also, antialias! Those jaggies look a bit naff.
     
  16. macaddict23 macrumors 6502

    macaddict23

    Joined:
    Jun 20, 2006
    Location:
    MacVille, USA
    #18
    My initial reaction? If the chef is supposedly "writing" the name, shouldn't he be placed on the right-hand side--writing the last letter?
     
  17. batman123 macrumors regular

    Joined:
    Jun 21, 2006
    Location:
    Some Place Only You Know...
    #19
    Yes, i would go with #2 or if not, #3. I think that #1 looks a tad too childlish to be a company logo.:)

    Batman.
     
  18. rugonnaeatthat macrumors regular

    Joined:
    Mar 2, 2004
    Location:
    Adelaide, Australia
    #20
    I don't think any of the solutions communicate the services the company provides. They all look nice, but you really need to focus on communication.

    Maybe translate the word 'menutolken' or 'menu' into all the languages you specialise in and incorporate them into the logo. OR do it visually with the image like giving him three arms - one for each language etc.

    I don't think any of the solutions communicate the services the company provides. They all look nice, but you really need to focus on communication.

    Maybe translate the word 'menutolken' or 'menu' into all the languages you specialise in and incorporate them into the logo. OR do it visually with the image like giving him three arms - one for each language etc.
     
  19. usclaneyj macrumors regular

    Joined:
    May 1, 2005
    #21
    i like the playfulness of #1. It interacts nicely with your stylized chef.

    the type of #2 is the 'in thing' at the moment.. however, i disagree with the ppl that say it looks the most professional. to me, it creates a big void between the type and the image. if there's a way to create that same playful interaction that #1 has with the #2 elements, that may be your best bet.

    #3 isn't strong at all. go w/ #1 or #2 or a combo of both.
     
  20. i.Feature macrumors 6502

    i.Feature

    Joined:
    Apr 11, 2005
    Location:
    Montreal, Canada
    #22
    #2

    Since you're promoting a translation company you should focus on legability.
     

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