Logo Critique Welcome

Discussion in 'Design and Graphics' started by digitalrebelxt, Apr 25, 2006.

  1. macrumors member

    Joined:
    Jan 4, 2006
    #1
    A friend asked me to design him a logo for his development company,

    Comments Welcome.

    [​IMG]
     
  2. macrumors 65816

    CoMpX

    Joined:
    Jun 29, 2005
    Location:
    New Jersey
    #2
    The font used in the text "Advisor's Group" makes it look like each letter is a different size. Try using a different font for that. I like the color scheme used in the first on with the "V" that is in the 4th one.
     
  3. macrumors 68000

    techound1

    Joined:
    Mar 3, 2006
    #3
    I agree. It keeps the focus on the name.
     
  4. Guest

    iGary

    Joined:
    May 26, 2004
    Location:
    Randy's House
    #4
    I like #3.
     
  5. Moderator emeritus

    Mitthrawnuruodo

    Joined:
    Mar 10, 2004
    Location:
    Bergen, Norway
    #5
    Don't like the ones with a V that looks like flames... combined with the dove that tasted too much like one of the more nasty Christian sects...

    Like the one with just the ordinary V, do you have a version of that without the wings, just for comparison...?
     
  6. Guest

    iGary

    Joined:
    May 26, 2004
    Location:
    Randy's House
    #6
    Oooh, me and the Mith agree. :D
     
  7. Lau
    Guest

    #7
    I also agree with the Mith and the Gaz. :D

    If you did keep the flames/feathers bit, I think the last two are slightly clearer than the first two, as the first two look a bit more like a 'W' ('DOWE'). I like the compactness of the flamey bit in the first two, it's just where they cross over resembles a 'W'.

    Overall though, simple and clean, good stuff. :)
     
  8. macrumors 68020

    dogbone

    Joined:
    Sep 16, 2005
    Location:
    S33.687308617200465 E150.31341791152954
    #8
    I like the square dove graphic.

    I think using a graphic for the 'V' is overcooking it a bit.

    A bit of kerning is in order.

    Somehow I feel deep down in my bowels that the logo should be the same height as the word 'dove', it's such a nice clean graphic that I feel the 'stepped effect' sort of spoils the lines. But then I don't know how to deal with the line under the word 'dove'.

    As for colours I'd just stick to black and white until the logo is sorted.

    That's my $0.02 worth, which is probably really worth that ammount.
     

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  9. macrumors 68020

    dogbone

    Joined:
    Sep 16, 2005
    Location:
    S33.687308617200465 E150.31341791152954
    #9
    Moving the logo away a bit sort of reduces the 'stepped' effect.

    please ignore me I'm just ranting.
     

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  10. macrumors 65816

    ChicoWeb

    Joined:
    Aug 16, 2004
    Location:
    California
    #10
    One or the other

    Very nice...

    Although I would eliminate one of the design elements. It feels to much. Either dith the flared V, or the dove...in my opionion, this would simplify it and not be to much to look at
     
  11. macrumors newbie

    the-hen

    Joined:
    Feb 22, 2006
    Location:
    Cape Town, South Africa
    #11
    They all look pro so you would look good going with any of them.

    But... I think I agree with Chico. It could help you to lose one of the elements. My opinion is that #5 is a good option, without the dove.

    Also a comment on the dove... though it is appealing graphically, I'm not sure it adds anything to the identity, as it looks quite static and fixed to the bottom of the block it is in.
     
  12. macrumors 68030

    irmongoose

    Joined:
    Dec 3, 2001
    Location:
    Sometimes Tokyo, sometimes California
    #12
    I would go with number 4 without the flames.

    That would give a nice balance between graphics and text, and the color scheme is the best on that one.

    Great work there!



    irmongoose
     
  13. macrumors 6502a

    Maxiseller

    Joined:
    Jan 11, 2005
    Location:
    Little grey, chilly island.
    #13
    I'm in the "I like the 3rd one" camp, but generally I really don't think it matters as they all look extremely professional and so whichever one you go with is a safe bet!
     

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