Logo critique

Discussion in 'Design and Graphics' started by ezekielrage_99, Oct 31, 2007.

  1. macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #1
    I've just been redesigning a logo and would like some feedback. Cheers :apple:
     
  2. macrumors 65816

    Joined:
    May 16, 2007
    Location:
    Utah
    #2
    I like it. Personally, I like the text on the bottom one better. I just like lowercase type better than all CAPS. I don't care so much for the purple color of the logo, but I love the reflective surface that it has. I also like the reflection on the ground plane in the top one. Looks pretty awesome though.
     
  3. macrumors 65816

    Brianstorm91

    Joined:
    Sep 30, 2007
    Location:
    Cambridge, UK
    #3
    Both colour schemes work well, the lower case font type is much more pleasing to the eye, but I'd suggest making the cloud look slightly more cloud-like, it looks a bit like a half-eaten sandwich IMO :)
    Oh and the reflection on the bottom one is much nicer!
     
  4. thread starter macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #4
    Thanks for the feedback, with the text I've gone for 2 look all caps and all lower case (the consensus from where I am) is that the lower case is a winner.

    Cheers :apple:
     
  5. Retired

    psychofreak

    Joined:
    May 16, 2006
    Location:
    London
    #5
    I get that the cloud has another cloud on top blocking part of it, but I agree with Brianstorm91 that it is sandwich-like...
     
  6. macrumors 65816

    Joined:
    May 16, 2007
    Location:
    Utah
    #6
    Never seen a sandwich that is lumpy on one side and sitting in front of the sun. I never even considered it "sandwich" like and still don't really see how it looks like one. I think it looks fine.
     
  7. thread starter macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #7
    Apple has a bite taken out of their logo, but I can put the "bite" back in the Weatherzone one.

    And thanks for the feedback, it's appreciated :D
     
  8. macrumors 6502a

    bluetooth

    Joined:
    May 1, 2007
    Location:
    Toronto
    #8
    I think these look great. I also like the text on the bottom logo over the text on the top logo but check your kerning between the "r" and "z" in weather_zone, it looks a little tight.
     
  9. macrumors 6502

    Joined:
    Sep 29, 2006
    Location:
    St. Paul, Minnesota
    #9
    I like the logo of the top one and the text of the bottom one. I think that would look really good together.
     
  10. macrumors 68000

    GSMiller

    Joined:
    Dec 2, 2006
    Location:
    Kentucky
    #10
    I like the bottom logo hands down. Very nice!
     
  11. macrumors regular

    Joined:
    May 11, 2005
    #11
    The cloud looks more like a turd than a sandwich. Kinda like Mr Hanky leaning over. Though mostly it just looks like a cloud.

    As much as glossy is in the thing at the moment I'd tone the gloss down a wee bit or make it less of a harsh highlight. Having such a distinctive highlight on what is a quite complex shape is a bit more jarring than having the same highlight on a round orb or simple shape.
     
  12. macrumors 6502a

    Joined:
    Jul 23, 2007
    #12
    Logo

    1. I like all lower case.
    2. The purple isn't great. Could you use 2 colors? A yellow or orange for the sun or maybe red, and a different color for the clouds?
     
  13. macrumors 6502

    That-Is-Bull

    Joined:
    Sep 29, 2007
    Location:
    Edmond, Oklahoma
    #13
    Both look great, but the bottom one would look better if you toned down the bevel a little.
     
  14. macrumors 68040

    decksnap

    Joined:
    Apr 11, 2003
    #14
    The shapes and type are nice. Can we see it without the gratuitous effects? They aren't helping.

    Edit- oh right, they're in the bottom corner. That relationship is nice as well. I far prefer the un-effected versions over the ones with the shadows, reflections, gloss, glass, highlights, inner shadows, etc.
     
  15. macrumors newbie

    Joined:
    Apr 26, 2007
    #15
    I think you should add a little more reflection of the letters on the bottom one like the top one has.

    I like the purple color too and the variation in the black background.

    Me gusta mucho!:)
     
  16. thread starter macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #16
    Hi guys, thank you for the awesome feedback, it's appreciated :D

    Basically the idea behind the effects on the logo is to define each weatherzone product line (we have plenty), so the SMS service will have the same basic layout but a different effect like the web, TV and other services.

    I am currently working on the the icon itself, I'm trying to stylise the sun/cloud a little more

    Here's some other variation
     
  17. Moderator emeritus

    EricNau

    Joined:
    Apr 27, 2005
    Location:
    San Francisco, CA
    #17
    I really like the two on the bottom. :)
     
  18. macrumors 65816

    oldschool

    Joined:
    Sep 30, 2003
    #18
    how about one with some rain drops coming out of the clouds
     
  19. macrumors 6502a

    Cult Follower

    Joined:
    Feb 20, 2007
    Location:
    North Dakota
    #19
    very nice, it's really hard for me to decide which one is best but I think I like the bottom two the best. Overall very nice work.
     
  20. macrumors regular

    Joined:
    May 11, 2005
    #20
    I think it looks much nicer with two clouds, I'd defiantly go for that one. The glossy highlight seems to sit better on the two cloud version as well. So yeah, two clouds definitely gets my vote.

    It also looks nice both with one colour and with a different colour for the sun and the cloud.
     
  21. macrumors 6502a

    vicious7

    Joined:
    Jul 16, 2007
    Location:
    Jacked into the net...
    #21
    I like this one. It features all the best ideas from your original concept. And the color choice is much better.

    [​IMG]
     
  22. macrumors 6502a

    Oryan

    Joined:
    Apr 1, 2005
    Location:
    Lincoln, NE
    #22
    I agree with vicious7, the last one is definitely the best. :)
     
  23. macrumors regular

    Joined:
    Feb 25, 2006
    #23
    Another vote for the bottom one of the three...especially the top half, something about it works better.

    Cheers, Colin.
     
  24. macrumors 6502a

    JasonElise1983

    Joined:
    Jun 2, 2003
    Location:
    Between a rock and a midget
    #24
    i disagree. I think it works better with the single cloud. The two color thing is alright...but i loved the single cloud being eclipsed by the shadow of another cloud. it made it more cloud like that everyone was seeing different things in it. Some people thought it was a sandwich, some thought it was Mr. Hanky, i thought it was an aligator...just like people see in real clouds. Also, from a design standpoint, it worked really well with the offset type arrangement (like in the bottom corners). Actually, that worked so well, i would perrsonally only use it like that. But that is just my opinion.

    -JE
     
  25. macrumors 65816

    Brianstorm91

    Joined:
    Sep 30, 2007
    Location:
    Cambridge, UK
    #25
    Bottom!
     

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