Logo for the local crossfit team

Discussion in 'Design and Graphics' started by wedelgaard, Aug 8, 2013.

  1. macrumors member

    Joined:
    Jul 26, 2012
    Location:
    Hillerød, Denmark
    #1
    Hi guys,

    Just wanted your opinion on my latest logo design. The logo is being printed on training tees for my local crossfit team.

    Hope you like it :)

    [​IMG]
     
  2. macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #2
    I often feel that way about kettle bells.

    Personally, I really like it. Very striking. Very bold. Nice work.

    But I'm going to play Devil's Advocate here...From a marketing standpoint, a skull might not be the best way to attract new people and grow your business. It carries a connotation of death. Exercise and fitness should probably convey the opposite. Granted, I don't know what you're trying to convey, so feel free to disregard all of that.

    Still - nice work.
     
  3. thread starter macrumors member

    Joined:
    Jul 26, 2012
    Location:
    Hillerød, Denmark
    #3
    You are absolutely right. The slogan the team wanted was "get fit or die trying". That should fit nicely with the skull :)

    Personally I think the slogan is a bit cheesy.
     
  4. fig
    macrumors 6502a

    Joined:
    Jun 13, 2012
    Location:
    Houston, TX
    #4
    The image is striking, really nicely rendered. I'd be curious to hear your process on that.

    It works well for a tee but I can't say I love the type placement in relation to the mark, I feel like you'd probably want the mark a bit bigger. The type itself isn't bad but it's not especially inspired either, the feel of this seems like a chance to use a bit more interesting typeface.

    My only concern would be if there's any need for it to be used a smaller application, you'll lose a lot of that really nice detail at smaller sizes if it needed to be used on a business card or something similar (but it sounds like you may not need to).
     
  5. macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #5
    What I dislike about cross fit, people who do it don't talk about anything but cross fit.
     
  6. macrumors 6502

    Joined:
    Mar 15, 2006
    Location:
    In Hell
  7. macrumors member

    Joined:
    Apr 8, 2011
    #7
    Well done , I just think the Fw part doesn't fit or needs to be removed. And leave use the cross text + symbol only =)
     

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