I just got the 3rd Gen ATV this Friday, and while it's nice that I can access iTunes, I don't have MUCH on iTunes to stream. Thank the developer for Air Video. Now I can access video content from any chosen hard drive on my iMac and stream it through my ATV! It even seems to include the codex for my anime which all have subtitles!! LOVE IT!! Now I won't have to JB my ATV!!