Mac Market Share Update

Discussion in 'MacRumors News Discussion (archive)' started by MacRumors, Jun 1, 2006.

  1. macrumors bot


    Apr 12, 2001

    A new Gartner report (reported by AppleInsider) notes that despite increased sales, the Mac has yet to gain a market share increase.

    The report, however, partially conflicts with a previous ZDNet report based on preliminary Gartner data.

    U.S. Mac Market Share
    1Q 2005: 3.8%
    4Q 2005 (AI): 3.5%
    1Q 2006 (ZDNet): 3.5%
    1Q 2006 (AI): 3.6%

    Worldwide Mac Market Share
    1Q 2005: 2.2%
    1Q 2006 (ZDNet): 2.3%
    1Q 2006 (AI): 2.0%

    The PC industry as a whole is growing, with overall PC shipments in the U.S. booming 7.4% quarter over quarter and 13.1% year over year, so Mac sales would have to increase at a greater rate than the market as a whole in order for the Mac's market share to increase. Similarly, if Apple does not keep pace with the market, its share will decrease.

    In a time when many users interested in buying a Mac have been waiting for Intel-based versions, Apple roughly maintaining its current market share is perhaps a feat unto itself. AppleInsider provides the following analysis:

    Also from the report, Dell is beginning to lose some ground to rival HP. HP's worldwide market share increased 1.1%, while Dell lost 0.4% according to the report. Similar trends were also present for the companies' respective U.S. market shares.
  2. macrumors 68030


    Jun 15, 2005
    Good news. Come on Apple Marketing! We need more Mac OS X + Mac adverts!
  3. Guest


    May 26, 2004
    Randy's House
    As long as enough people know about it to keep Apple in business, I could care less. Well kept secret Macs are.
  4. macrumors 6502a


    Jan 12, 2006
    Indeed. Along with a greater market share comes rushed products to please all of those buyers, and I'd rather Apple take their time providing software and hardware I'll be happy using.
  5. macrumors 6502a

    Apr 13, 2006
  6. macrumors 604


    Sep 8, 2002
    The Netherlands
    I would have guessed a much higher increase...?

    Not so good IMHO
  7. Administrator/Editor


    Staff Member

    Jan 20, 2005
    Those fluctuations are essentially meaningless when it comes to judging long-term market share for Apple. The short-term impact of machine release cycles for the various manufacturers swamps the small variations that could be present.
  8. macrumors 6502a


    Apr 18, 2004
    and that's how i've always felt.

    who needs market share?
  9. Editor emeritus


    Jul 10, 2003
    Falls Church, VA
    "The Halo" effect may be what is allowing Apple to remain competitive at this point (as in, it may be what has allowed Apple to turn in okay numbers during a quarter when most users were waiting for more intel products.
  10. macrumors member

    Apr 24, 2006
    Ithaca, NY
    i bought a mac because i liked iPod... so yeah the halo is real
  11. macrumors regular

    Apr 1, 2006
    at large
  12. macrumors 6502a


    Nov 13, 2004
    Cincinnati, OH
  13. macrumors regular

    Apr 1, 2006
    at large
  14. macrumors G5


    May 2, 2002
    A level, non-increasing Mac marketshare means Apple is matching the same growth as the rest of the industry.

    In other words, it means MORE Macs are selling, not the same or less--and that's enough to keep developers developing :)

    And matching the industry growth during the Intel transition when everyone's been waiting for a new lineup? Not bad at all.
  15. Guest


    Dec 12, 2005
    I absolutely agree with this.
  16. macrumors G5


    May 2, 2002
    The "halo" effect (or less non-sensically, the "gateway" effect) is real, as evidenced by many individual reports and also some larger surveys. You may doubt the size or importance of it, but it IS real :)

    And it's NOT an overnight effect. The iPod effect makes people consider a Mac more seriously when the time comes to replace their current computer--or maybe the one after that. It does NOT make them jump up in large numbers and buy a new computer despite already owning one.

    The effect is a gradual snowball, but, I believe, a large one.
  17. macrumors 68000


    Mar 14, 2004
    USA! USA!
  18. macrumors regular

    Mar 14, 2006
    New Jersey
    The numbers look pretty good, esspecially keeping up with industry growth during the Intel transition, I thought Apple would really suffer after announcing they would go with Intel precessors, but they seemd to have done pretty well so far. And all the consumer machines, the majority of sales, are out so hopefully we'll see greater market share numbers in the future.

    Personally I hope Apple gets to around 10% and then stops. Cause too large a share might cause problems with quality. (Everyone else can use LINUX, heck with Windows :p )
  19. macrumors 65816

    May 20, 2003
    Sorry for the nitpick, but the phrase is "I couldn't care less". If you could care less, that implies you do care about Apple's market share.

    That said, I agree with your sentiment 100%. I couldn't care less if Apple sold 1 million computers in a quarter where 100 million computers were sold. 1 million is a lot of computers - enough to keep Apple in business.
  20. macrumors 68000


    Jan 3, 2002
    fo shizzle. and don't forget leopard. i'm expecting big things.
  21. macrumors 6502a

    Oct 30, 2004
    Your hear about PC virus's every single day in the media, PCs run an OS that's over 5 years old, Macs can now run that OS aswell, Vista just keeps getting delayed and delayed....

    If Apple can't capitalise on these things right now then it ain't ever gonna happen..
  22. macrumors member

    Jul 28, 2004
    Outside of Boston
    Well, I'm not a marketing guy, but it seems to me that, once Leopard comes out, the dual-booting capabilities should be publicized, which should make any customer on the fence about switching go for a Mac. In reality, I'm not sure why any home user wouldn't buy a Mac, unless they are heavy duty gamers.

    If they play their cards right, there's no reason why they shouldn't be #1 in the home consumer market after Leopard.
  23. macrumors 603


    Feb 6, 2006
    I would actually be more interested to know about the comparitive size of the base of active Apple and Windows machines. Surely the Apple Update and Windows Update could yield some estimates. I know that there are still some OS 9 and older machines that wouldn't be registered, but there are also a number of MS-based systems using the similarly unsupported Win95 and even DOS.

    Of course, Apples running Boot Camp or Parallels could very well appear twice.
  24. macrumors 6502

    Super Dave

    Sep 14, 2004
    Spryfield, Halifax, Nova Scotia, Canada
    That's not true. Microsoft may be having a hard time, but Apple isn't the easy sell it usually is. With FUD about intel versions of software and some of their product line still not switched over. If Apple doesn't gain market share next year after Office and Adobe CS are available then they never will.

  25. macrumors 68020


    Apr 12, 2005
    Moorestown, NJ
    i agree with iGary and frankly would like to keep it that way. I love seeing Apple do well sales and stuff, but as far as I'm concerned I don't need Apple to have very wide usage. Part of Apple computers are that they are special. They don't have virus/spyware problems which would only be more threatening if usage increased. They are on their own plane of coolness which is kept partly because they are not widely used in the computing community.

    As far as the iPod Halo effect, I disagree that it doesn't exist. iPods have opened up many of my friends and others whom I know to Macs. They have more importantly made Macs more appealing and popular, even if sales don't translate that. While I do believe it was greatly exaggerated that the iPod would accumulate huge sales of Macs, many people don't regularly buy computers. Over the next few years I believe that sales will be boosted still from iPod sales, but not at the extremes as presented when the speculation surrounding this theory popped up a few months ago.

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