I got my hands on a Samsung Series 9 a few days ago, and I thought I'd pit it against my Apple MacBook Air 13" from 2010. Because the specs aren't comparable, I'm going to compare just the design and build quality along with the display , all of which have remained constant among recent MacBook Air generations. My Series 9 (NP900X3C-A04US) comes with an Intel i7-3517U (dual core w/Hyperthreading & SMT), 4GB of DDR3 RAM, a 256 GB SSD of unknown manufacture, and a 13" 1600x900 IPS display. Performance in W7 x64 is extremely speedy, thanks to the two cores of 22nm power (+2 Hyperthreaded cores) and the extremely fast SSD. Design The design of the Samsung Series 9 is absolutely stunning. In my opinion, it easily beats the MacBook Air in terms of outright beauty. Maybe it's just my overexposure to the unibody design, but the curvy, accented aluminium body of the S9 is absolutely gorgeous. The display's bezel is about a centimeter wide at all points, making the Air's display feel restricted and small. The inclusion of speakers along the bottom projects this laptop's clear and somewhat punchy sound towards the user. The trackpad is (from a hardware perspective) just as large as the Air's. This laptop also doesn't get hot, even with its Ivy Bridge 2.4 GHz processor at full tilt. The only qualm I have this this computer is the placement of the trackpad. For no reason whatsoever, the trackpad is off center by about 2-3 centimeters. Display For some reason, the Air has an outdated TFT panel. The brightness may be decent, but the colors and viewing angle suffer accordingly. The Series 9 has an incredible PLS (similar to IPS) display with giant viewing angles and unbelievable brightness. The "SuperBright" 400-nit display seems to be at least twice as bright as any MacBook, and its 1600x900 resolution is practically Retina at this size. This is the main reason I believe the Series 9 has finally outstripped the Air as an ultrabook - the display is unbelievable. Whites are neutral white without any weird tints, burn in is nonexistent, and other colors are so vivid that they sear your retinas. Keyboard The keyboard isn't anything special. It's a typical ultrabook keyboard in that it has very little travel while being very clicky. The backlight is slightly dim, but works perfectly fine. Nothing positive or negative to say here. Battery Life I don't know if the latest generation of Airs has improved in this department since my 2010 model, but the Series 9 definitely gives the Air a run for its money. Even running the notoriously inefficient Windows 7, the S9 manages over 8 hours of usage running on WiFi with active Chrome browsing. This is at 25% brightness, which is approximately equal to 50% of the Air's brightness. Conclusion Well, this is the conclusion of my rant. Like it or not, the majority of people that I run into, even diehard Mac fans, agree with my points. While I prefer OS X as my OS of choice, the excellent hardware Samsung has created makes even Windows 7 bearable to use. Congratulations, Samsung. Keep up the great work. Apple, you've got some catching up to do.