Macs too hip for PC users?

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Sep 26, 2006.

  1. macrumors bot

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    #1

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    Category: Apple Hardware
    Link: Macs too hip for PC users?
    Description:: I've discovered why Apple isn ’t expanding in popularity in the computer department. My mom explains.

    Posted on MacBytes.com
    Approved by Mudbug
     
  2. Moderator emeritus

    mkrishnan

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    #2
    I think there is some validity to this point. Although I have mixed feelings about the antagonism. I will admit that there is some amount of elitism in my buying decisions, particularly for anything in which style is a variable. And there are certain people who, were they to become Mac users, would turn me off to the platform. And I in turn no doubt turn some people off. I dunno... I guess I can live with that. But then I'm not one of those people who particularly feels a pressure to see Apple gain a huge marketshare number.
     
  3. macrumors 68030

    BenRoethig

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    #3
    When you put up arrogant ads and your consumer "desktop" line is made from laptop parts, you're not going to expand your base. Apple keeps putting out amazing products, but they also show a complete lack of understanding of anyone who is not a hardcore mac user.
     
  4. macrumors newbie

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    #4
    The mom's question is valid... "Don't macs do spreadsheets?" http://forums.macrumors.com/images/smilies/eek.gif The ad implies that they don't. Dumb implication. There needs to be an ad where the PC guy tries to show off what he does best (Word, Excel, etc.) and the Mac guy does them just as well or better... PLUS some other cool out-of-the-box stuff.
     
  5. macrumors regular

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    #5
    Well said. You don't make friends by sticking them into the side. They're just making enemies imo. It's like watching politics fight. It doesnt help your brand by putting someone else down. It may make someone else look bad but in the end does it help your company?
     
  6. macrumors 68030

    BenRoethig

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    #6
    You might want to leave games and DVD burning out of that ad. The lack of titles and the slow notebook drives won't make the Mac look very good. To paraphrase Yamamoto, I fear these ads will awake a sleeping giant.
     
  7. macrumors regular

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    #7
    They could show that feature off if they used the mac pro. Just the processing power and the amount of memory that thing can take is almost unreal That computer is a monster. Maybe apple could illustrate it in such a way. Maybe a monster with glasses thats doing something pro'ish and then show a smaller monster trying to keep up LOL. Something like that in the next add would be cool, the mac pro needs air time as well. But the thing is that most users are pro users. So it might not reach incourage the average joe to buy the power mac.

    I totally agree with the last part of the quote.
     
  8. macrumors 604

    clayj

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    #8
    Hate to break this to you, but Macs do NOT do some things (esp. spreadsheets and games) better than PCs. Excel for Windows kicks Excel for the Mac's ass six ways to Sunday... and as someone who used to support Excel when I worked at Microsoft, I should know.

    One part of the problem is that a lot of people still want to stick with Windows, since it's what they're used to using and it's what their family, friends, and businesses use. And even though the new Macs can all run Windows, they don't come with Windows installed... a lot of casual users aren't up to the task of buying a Mac, installing Boot Camp, and then installing Windows (which they'd have to buy separately).
     
  9. macrumors 68030

    srf4real

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    #9
    I don't think insulting potential switchers is good advertising, even if macs are too hip for pc users. That's our little secret.:cool:

    "Humility = not bragging about how great you are." lol
     
  10. macrumors 68030

    BenRoethig

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    #10
    "Mac: On the Mac platform we require that spend $2200 on a professional xeon workstation to get a full size optical drive or play games.
    PC: Oh really, I have Core 2 Duo desktops that do the same thing without the workstation price tag."

    Believe me you don't want this ad. It'll help Dell and HP more than Apple.
     
  11. macrumors 6502

    Mainyehc

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    #11
    There are some of those, already... check them on www.apple.com/getamac/ads or the new ones on http://www.macrumors.com/pages/2006/09/20060922114922.shtml ...
     
  12. macrumors regular

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    #12
    Name one. :rolleyes:

    A spreadsheet is a spreadsheet, with the exception that the PC version looks amateurish with its clunky PC interface.
     
  13. macrumors 68000

    dsnort

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    #13
    What exactly is an optical drive, and why would I want one?
     
  14. macrumors 68030

    BenRoethig

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    #14
    Optical= the family of disks that CDs and DVDs belong to. Why do you want one? Floppies have been out of use for a decade or so.
     
  15. macrumors regular

    ViveLeLivre

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    #15
    The article makes a good point, but it's paranoid thinking. Apple has nowhere near the market share it needs to start appealing to the lowest common denominator yet.

    Sure, some viewers with PC's might get annoyed, but I'm willing to bet a great number of them are being converted as well. In five years, nobody will remember that Apple slammed Microsoft with facts. Let them run a politically correct campaign then.

    And just how can Apple possibly sell a computer to a PC user without pointing out Microsoft is crap? Security, stability, multimedia... that's all legit. The commercials do acknowledge that PC's are better business machines, and not begrudgingly.

    Granted, they might be pushing the envelope lately with commercials like the "let me just lay here and depreciate" ads, but they hardly call PC owners idiots.

    Is it elitist to point out that spreadsheets aren't fun?
     
  16. macrumors regular

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    #16
    Im was originally afraid of getting a mac because of all the attention I would be getting by carrying a stylized black notebook with a giant white apple on the top.

    Apple makes their products seem so exclusive- even though it is meant for the masses.

    There is just some sort of "i'm in the club" feeling with a mac- many pc users don't want to get it for fear of being discriminated (negative attention) or distracted (positive attention)
     
  17. macrumors 68000

    dsnort

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    #17
    Well shoot. My iMac has one of those, works great!
     
  18. macrumors 68030

    BenRoethig

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    #18
    But a 16x desktop model is going to work much better. Most PCs have those and the notebook drives are going to seem slow to switchers.
     
  19. macrumors 603

    gauchogolfer

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    #19

    I disagree with the implication here; the 'average user' has NO idea what kind of parts are inside their desktop (or laptop, for that matter). Giving customers a stylish, easy-to-use solution to their computing needs is what is important for expanding the base. Does anyone (apart from the 'hardcore' user) really care, at the end of the day, what technology is in any product they use, as long as it is effective for what they need?

    What kind of chips does your mobile phone use? How about your wireless router, what networking protocols are used? Can you name all of the telecom standards that apply? I doubt that anyone here really cares about the route taken, it's all about results. In this case, Apple delivers for me, and for millions of people.
     
  20. macrumors 68000

    dsnort

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    #20
    Well a faster CD drive would be cool! I could use the time saved burning that 1 to 2 disks a week to update my anti-virus, scan for spyware, load drivers for my peripherals, read the manual to try resolve conflicts between apps......:D
     
  21. macrumors 603

    Dont Hurt Me

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    #21
    Hip has little to do with it, I think its mostly ignorance to be blunt.
     
  22. macrumors 68030

    BenRoethig

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    #22
    The basic user might not, but the puppeteer pulling their purchasing strings has a pretty good idea. The PC side is a lot smarter than you give it credit.

    Unfortunately, a lot of its coming fromt he Mac side.
     
  23. macrumors 68000

    lmalave

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    #23

    The ads are still crap and a big waste of money, though. They could be marketing the Macs so much better. I mean, the things practically sell themeselves!!! How can you have a Mac ad that doesn't even show what the MacBooks, iMacs, etc. look like!!! That's supposed to be a big advantage for Macs, no? Here are the kind of things that apple should be striving to do in their ads in a creative and entertaining way:

    1) Show the hardware (my MacBook and the G3 and G4 iBooks I've owned are still the best looking computers on the market, IMHO).
    2) Show people using the software and HAVING fun (FrontRow, iChat, PhotoBooth, GarageBand, just to name a few). There's so much they can show here!!!
    3) Show people actually going to the Apple Store and trying out the product. Research as shown that unlike Apple's crappy Mac ads, the Apple Store experience is actually effective in getting people to buy Macs, and is especially effective as a Switching tool. Using the Macs first-hand is what usually closes the sale, especially for people that have a vague notion of Macs and OSX, but haven't actually seen them for themselves...
     
  24. macrumors 6502a

    Fender2112

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    #24
    Whether you like the ads or not is totally a matter of opinion. But based on the comments floating around, the adds ads have done their job. A lot of people a talking about the Mac. The more you hear about something, the more you think about.
     
  25. macrumors 68030

    BenRoethig

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    #25
    But it's not the kind of talk we want. The ads are great for the existing Mac base, but they really turn off potential switchers. They might actually help Micrsoft, Dell, and HP more than they do Apple.
     

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