Magazine print ads?

Discussion in 'App Store Business, Legal and Marketing' started by firewood, Feb 28, 2013.

  1. macrumors 603

    Joined:
    Jul 29, 2003
    Location:
    Silicon Valley
    #1
    So I walk into one if the larger grocery stores and see in the magazine section around a half dozen different glossy magazines on Apps and/or iOS devices: iPhone this, iPad that, etc. titles.

    Has anyone here bought a print ad in one if those magazines? How much did it cost? Any return on investment?

    Or are they all a scam?
     
  2. macrumors 65816

    johnnnw

    Joined:
    Feb 7, 2013
    #2
    Totally depends on the magazine. Typically extremely expensive. Unless you're a big dev it's not worth it.

    For a small time app I can almost guarantee there would be a good roi.
     
  3. macrumors 6502a

    Mac21ND

    Joined:
    Jun 6, 2007
    #3
    Agree - they're going to be expensive. Things to consider:

    Does your app match the target audience of the magazine? For example, you have a "to-do" app and the magazine is targeted to mothers.

    Does your app have current positive reviews? In general, you don't want to advertise your app if it's currently a 2 or 3 out of 5 star app -- it will cause people not to purchase and most likely lead to a bad ROI. Wait and improve your app until it's at least a 4 star.

    Do you have good supporting marketing? I.e., a good website, good social media, etc;? A print ad is one part of the equation. Make sure someone can quickly google your app, find a high-quality website with great screenshots and videos, and quickly link to buying the app now.

    Best of luck. :)
     
  4. Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #4
    At this point in time, I think there may be better ways to market your apps. Print magazines are on their way out. Less and less people are buying them and most younger folks (under the age of 30) seem more likely to read stuff online versus buying a magazine at this point. That is you may miss your target if you buy print ads.
     

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