this is not a dig at Adobe, this is Apple reiterating its dominance, on the Mac platform, in a very narrow, specific product line, the Adobe version of which is no longer being developed on the Mac (premiere)
Adobe knew about, and gave some sort of nod of approval to, this ad strategy long before any of us did, belive me. Apple is not stupid, Adobe is one thier biggest partners, they are not going to sneak in something that is intended to intentionally piss off Adobe.