In my PC ignorance, I didnt realize AMD rated their CPU's higher than the Mhz rating until last week when I was purchasing some PC components for work. For instance...I purchased an AthlonXP 2100+ that was really something along the lines of 1.7ghz I beleive. They rate them higher because their CPU's are more efficient than Intels and they know damn well Intel will make a crappy CPU as long as it clocks high to use the Mhz Myth. Well..we all know clock for clock a G4 trounces a P4, so why doesnt Apple do something similiar? Maybe go 70% higher. I.E.- A 1ghz G4 could be a called a G4 1700. Thats just a rough example, but it would look good to the average consumer. Even alot of the die hard custom PC builders use AMD chips and they dont care that AMD rates their chips higher, because they know they deserve it. This could even work for when/if the 970 is released. Imagine a 2.5ghz 970...already thats an impressive number..but since it will knock the socks off Intel, they could rate it higher and make it something along the lines of PPC 4000.