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Microsoft CEO: 'We Built More Devices Than We Could Sell'

Discussion in 'iOS Blog Discussion' started by MacRumors, Jul 26, 2013.

  1. macrumors bot



    During an internal town hall event earlier this week, Microsoft CEO Steve Ballmer and COO Kevin Turner spoke to employees about the recent $900 million writedown the company took for the Surface RT, reports The Verge.

    "We built a few more devices than we could sell," said Ballmer, in reference to slow Surface RT sales. Ballmer also went on to say that the company isn't happy with its Windows sales, either. "We're not selling as many Windows devices as we want to."

    Microsoft has been heavily marketing the Surface RT as an iPad competitor in a series of negative advertisements that highlight the Surface RT's multitasking capabilities, its accessories, and its low price.

    Earlier this month, Microsoft was forced to drop the price of its Surface RT tablets by $150, making the base price for the 32 GB tablet just $349, or $449 with a Touch Cover included. Despite the slow sales of the Surface RT, Microsoft is pushing ahead with plans for a second generation tablet.

    Article Link: Microsoft CEO: 'We Built More Devices Than We Could Sell'
  2. MetalRCG, Jul 26, 2013
    Last edited: Jul 26, 2013

    macrumors newbie

    Steve Ballmer needs to just step down.
  3. macrumors 6502


    Touch cover should be included at $349
  4. macrumors regular

    Sounds like a pretty upbeat and enthusiastic town hall meeting.
  5. macrumors 68040


    At least he has a good grasp on the situation :D
  6. macrumors regular


    Microsoft is doomed.
  7. macrumors 65816


    So basically, Microsoft is saying they built more than one Surface?
  8. macrumors 65816


    Totally agree. Ballmer has been a cancer to that company. The board should have ousted him years ago.
  9. macrumors newbie

    People can see thru the negative advertisement and can see what iOS devices can do better than Androids. Stop all this BS advertisement and spend your resources in making a better product!!
  10. macrumors 6502


    one of the problems is no built in 4G LTE Connectivity....

    Then on top of that the Windows App Store collection SUCKS
  11. macrumors 65816


    Surface doesn't run Android.
  12. macrumors 6502a


    "a few more" :rolleyes:

    That sound like MILLIONS:D
  13. macrumors 68000

    I tried the touch cover at the store and it was aweful. Not sure why anyone would buy it, the keys dont move and they arent sensitive so you end up hammering each one two finger typing style. RT was DOA anyway as there are full tablets with windows 8 running Atom cpus for the same cost and with the same battery life. Too bad even the new atoms are much slower than even core 2 duos
  14. macrumors 6502


    After seeing what happened to Blackberry and Windows tablets it clear to say that the competition should not be trying to compete with Apple, they should find a different niche that need filling.
  15. macrumors newbie

    There's an easy fix for all of Microsoft's problems:

    1) Ditch Windows RT. Immediately. Before more people buy it at a fire sale and expect things for it.
    2) Get Haswell-powered Windows 8 tablets out ASAP, at the iPad's price MAX. Doubling the price isn't going to sell them.
    3) Remove Metro from desktop Windows. Or at least give the option of a FULL Windows Desktop or Metro (not this silly start button that goes to Metro in 8.1). Either way it's on the same core, who cares what the GUI looks like?
  16. macrumors regular

    Step down? No...stay on.

    I think the best thing for Apple (and Google) is if Ballmer stays as CEO of Microsoft.
  17. macrumors 601


    "We thank everyone for their patience, we're making iPads as fast as we can." - Steve Jobs
  18. macrumors 68020


    Translation: Copying anything Apple do with a cheap knock off version worked with Windows, even when it was an absolute joke in comparison, instead of just an eyesore, but we can't seem to set our photocopiers properly and do the supermarket brand routine with tablets for some reason ;)
  19. macrumors regular

    Even dropping the base model to $349 I don't see these things moving. My guess is we will see another HP touchpad fire sale, these things will probably be $99 by Christmas.
  20. B4U
    macrumors 6502


    I think that is an indication about how bad is the public awareness of the surface has now.
  21. macrumors G5


    Microsoft should focus on what it's best at - the enterprise. Spin off Xbox and focus on things like Office, database, Azure, etc. rather than redesigning Windows to play in the consumer electronics space. What's wrong with Microsoft being more like IBM?
  22. macrumors 6502


    Microsoft should stick to what they do best, office…
  23. macrumors 65816


    While I would still buy an iOS device, I think they make some valid points. I would like to be able to switch to having two apps run side by side at times. Hell, even if it was just two phone apps, that are intended for the small size, running side by side on the tablet. I can't count the number of times I have to switch back and forth between two apps to accomplish a single task. And to make matters worse, the double button click, then find the app and click method is annoyingly time consuming when you just want to go back to the previous app.
  24. macrumors 603


  25. macrumors regular


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