Microsoft Commercial Pits Apple Against Samsung to Tout Windows Phone

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 29, 2013.

  1. macrumors bot

    MacRumors

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    Microsoft has introduced a new commercial (via The Verge) that plays on the ongoing conflict between Samsung and Apple. In the spot, iPhone and Samsung enthusiasts interrupt a wedding with a heated argument over which phone is better.

    "Would you mind moving your enormous phone?" an iPhone owner asks a Galaxy user, who goes on to call it "enormously awesome." This kicks off an all out brawl, where insults like "iSheep" and "Copybox" are traded back and forth.

    Two Nokia Lumia 920 owners stand by the sidelines, where one asks "You think if they knew about the Nokia Lumia they'd stop fighting all the time?" "I don't know," the other replies. "I think they kind of like fighting." The commercial, which strays away from mentioning specific phone features, positions the Windows Phone as a clear alternative to the iPhone and the Galaxy line, ending with the line "Don't fight. Switch."

    The Lumia line, which first debuted in late 2011, sports Microsoft's Windows and marked Nokia's shift away from Symbian. The company's flagship phone, the Nokia Lumia 920, comes in a range of bright colors and sports a 4.5-inch screen, a Qualcomm Snapdragon processor, and 1GB of RAM.

    A recently conducted survey shows that Microsoft has a lot of work to do to convince smartphone users to choose its phones over those offered by Samsung and Apple. Microsoft is predicted to show a small amount of growth over the next few years, but is expected to remain dwarfed by iOS and Android phone sales well into the future.

    Article Link: Microsoft Commercial Pits Apple Against Samsung to Tout Windows Phone
     
  2. macrumors 65816

    Simplicated

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    #2
    That's really funny, especially the "iSheep" and "copybox" parts :D
     
  3. macrumors 6502a

    SamGabbay

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    #3
    Not going to lie, that superman/apple tattoo move at the end really got me haha
     
  4. macrumors 6502a

    Ice-Cube

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    #4
    That's only cos Microsoft isn't even worth fighting for.
     
  5. macrumors newbie

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  6. macrumors 6502a

    spyguy10709

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    #6
    You think if they knew about the Lumia's lack of developer support, functionality, and MS Paint interface, they'd switch?

    FTFY
     
  7. macrumors member

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    #7
    Very well done

    This is a fantastic commercial.
     
  8. macrumors regular

    CGagnon

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    #8
    This'll definitely work! Great ad, Microsoft.

    :rolleyes:
     
  9. macrumors 601

    Phil A.

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    #9
    That's definitely one of the funniest phone adverts I've seen for a long time :)
     
  10. macrumors 6502

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    #10
    You think that if they knew that Nokia is about to go bankrupt, they would switch?

    I mean really, this is not a good move in my opinion.
     
  11. macrumors 6502

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    #11
    Looks like Nokia and MS have been reading Engadget comments.
     
  12. Simplicated, Apr 29, 2013
    Last edited: Apr 29, 2013

    macrumors 65816

    Simplicated

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    #12
    Might or might not work, but at least they got a lot of exposure. Much like how Samesung got the exposure in the first place by constantly ridiculing Apple.
     
  13. macrumors regular

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    #13
    I guess the Microsoft marketing folks never heard "any publicity is good publicity."
     
  14. macrumors 68000

    alksion

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    #14
    Must of read through the comment section on Engadget for inspiration in this commercial ;)
     
  15. macrumors 68030

    Amazing Iceman

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    #15
    Yes, a very original ad. Very well thought, and very funny. It's worth saving for posterity.

    I wonder who's in charge of this Ad Campaign.

    Sadly, the Windows phone is only good to throw out the window. :D
     
  16. macrumors 68020

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    #16
    Clever Ad

    But I'm still not getting a windows phone :D

    They are in the discount bin already, Lumia 920 for $450, HTC 8x for $350
     
  17. macrumors 6502a

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    #17
    i like how prevalent the Apple logo was over all else.
     
  18. macrumors 6502a

    MacHiavelli

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    #18
    In a room full of people, only two people have MS phones and they're the domestics. Not a great message for an advert.
     
  19. macrumors 65816

    fel10

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    #19
    Better than any ad Apple has put out in the last few years.
     
  20. macrumors 68020

    applesith

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    #20
    Funny ad. Too bad no one is buying the Lumia.
     
  21. macrumors 68030

    baryon

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    #21
    Is it even legal to directly refer to companies other than yours in an advert? I've never seen ads that do this, at least not on TV!
     
  22. macrumors member

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  23. macrumors newbie

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    #23
    same here:D
     
  24. macrumors member

    iSolidus

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    #24
    Hilarious ad. The Super-Apple-man ripping his shirt cracked me up!
     
  25. macrumors 6502a

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    #25
    So you haven't seen ads for insurance companies lately? They mention other companies in comparison all the time.
     

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