Microsoft copying Apple again

Discussion in 'Apple, Inc and Tech Industry' started by smoledman, May 6, 2012.

  1. macrumors 65816

    Joined:
    Oct 17, 2011
    #1
    http://seattletimes.nwsource.com/ht...on_the_barnes_noblemicrosoft_partnership.html

    So basically Microsoft wants in on e-Publishing and textbooks. Well, the only way I see this working out is if Microsoft makes a textbook creation tool as good or BETTER then Apple's and that saves it to an ePub file instead .ibook. Yet once again, Microsoft gets caught with their pants down with everyone laughing. Ballmer has to go.
     
  2. macrumors 68000

    \-V-/

    Joined:
    May 3, 2012
    #2
    "E-readers" and "E-books" have been around long before Apple ever got into the market. Microsoft isn't copying Apple. Books are going the way of the digital world and it's another means of profit for Microsoft. They're a business... and as a proper business should, they're always looking to make more profit. If they succeed, good for them... more competition is better for the end user. If not, well they tried. I'm curious to see how this partnership works out.
     
  3. macrumors 601

    McGiord

    Joined:
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    Location:
    Dark Castle
    #3
    Why would that be copying Apple?
    Apple made its hardware, and offer its own book store.
    Microsoft is leveraging what Barnes & Noble already established, a totally different business model.
     
  4. thread starter macrumors 65816

    Joined:
    Oct 17, 2011
    #4
    Except why didn't Microsoft do this deal 6 months ago? No, they saw the Apple event in January, **** their pants and panicked into a deal. No vision.
     
  5. macrumors 68000

    \-V-/

    Joined:
    May 3, 2012
    #5
    Yes, I'm sure that's exactly what they were thinking. :rolleyes:
     
  6. thread starter macrumors 65816

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    #6
    That's how it appears to the outside observer. Perception is king and the current "street" perception of Microsoft is they are a follower, not a leader.
     
  7. macrumors G4

    Rodimus Prime

    Joined:
    Oct 9, 2006
    #7
    More that is how it looks to rapid fanboys and girls. People who get out from behind the fanboy view see it for what is really is, business. This tends to follow suit with a lot of microsoft other offers.

    In terms of education MS blows Apple out of the water big time in the deals it gives to students and has for a long time. This is just more in line with that part.
     
  8. thread starter macrumors 65816

    Joined:
    Oct 17, 2011
    #8
    Yet 1/3 of all American high school students own an iPhone. Probably 80% own an iPod. Apple has captured the hearts & minds of the kids.
     
  9. macrumors G3

    AppleScruff1

    Joined:
    Feb 10, 2011
    #9
    You mean the wallets of their parents.
     
  10. macrumors 68020

    Comeagain?

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    #10
    Not necessarily.
     
  11. thread starter macrumors 65816

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    Oct 17, 2011
    #11
    Walter White FTW!
     
  12. macrumors 68040

    boss.king

    Joined:
    Apr 8, 2009
    #12
    Admittedly I only skimmed the article, but from what I read it doesn't say when they entered into talks about the deal. For all we know it could have been in their agenda for a while.

    I'd be willing to bet that for the most part it's the parents who foot the bill. Although I'm not really sure how Americans teens are an indicator of anything. They'd be among the last people I talk to if I need knowledge or advice on literally anything.
     
  13. macrumors G3

    roadbloc

    Joined:
    Aug 24, 2009
    Location:
    UK
    #13
    eBooks have been around for years, how on earth is this copying Apple? True, Microsoft are probably too late to the game with Amazon taking up the majority of the eReader marketshare, but it isn't copying anyone, it's copying everyone.

    Personally, I don't see the point in Microsoft entering this market, but who knows, they might succeed and it might be a big money earner for them.
     
  14. macrumors 65816

    steveza

    Joined:
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    UK
    #14
    Agreed. Deals like this one can be complex with all sorts of rights issues along the way. This isn't something that was put together in a couple of months.
     
  15. macrumors 6502

    Joined:
    May 4, 2012
    Location:
    UK
    #15
    MS have been offering a eReader software for 10 years or more! Readers were available for CE and XP years ago. They have supported schools and Education for more than 30 years. Nothing to do with vision, just good business

    So when Amazon launched the Kindle and Apple then saw an opportunity, this was vision?
     
  16. macrumors 601

    McGiord

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    #16
    Is that copying? No, trying to catch up, but it is not copying.
    Any Patents involved?
     
  17. macrumors regular

    Joined:
    Dec 27, 2011
    #17
    Probably because they were in the middle of suing Barnes & Noble.
     
  18. macrumors G4

    Rodimus Prime

    Joined:
    Oct 9, 2006
    #18
    I thought part of it dealt with a settlement between MS and B&N lawsuit.
    Some how I could see this being a win win for those two. MS gets B&N network and agreements they already have in place and B&N gains MS backing and deeper pockets.
     
  19. macrumors Core

    Joined:
    Jan 6, 2004
    #19
    eh, what microsoft copies, or what they do or don't do really isn't going to have an effect on apple. right now its google that apple is more worried about and rightly so.
     
  20. macrumors Penryn

    Abstract

    Joined:
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    #20
    I bought eBooks off Amazon before Apple started selling them, or perhaps before I knew that Apple sold them too.


    Based on that anecdotal evidence, Apple should really stop copying Amazon. They're just making themselves look bad. And eBook reading device? Come on, Apple. We all know where you stole that idea from.


    Think differently.
     
  21. macrumors Pentium

    KnightWRX

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    Location:
    Quebec, Canada
    #21
    Microsoft doesn't care about eReaders, eBooks, Apple's strategy or whatever. The only reason for this deal is this :

    http://yro.slashdot.org/story/11/11/15/171201/barnes-noble-names-microsofts-disputed-android-patents

    B&N refused to sign Microsoft's racketering NDA and disclosed the BS patents it was leveraging against Android (yes, the vFat long filename patent for one!). Microsoft is now hoping to buy their silence so they can continue getting royalties from Android OEMs through NDAs and threats.

    This is what this is about. Open your eyes people, it's not about Apple.
     
  22. macrumors demi-god

    LethalWolfe

    Joined:
    Jan 11, 2002
    Location:
    Los Angeles
    #22
    I was about to mention that. The lawsuit was starting to look bad for MS and if B&N won it could open up a flood gate so basically MS paid off B&N. Win/Win for both as B&N needs the money and MS needs to keep its patents.

    Lethal
     
  23. macrumors 6502

    Joined:
    Dec 3, 2009
    #23
    High school students are also notoriously fickle groups of consumers. Apple is in today with them... but who knows what they will decide is cool next year?

    Just look at their fashion, hairstyles, slang, favorite brands, style of music, etc... over the past 5-10 years.
     
  24. Moderator

    maflynn

    Staff Member

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    Location:
    Boston
    #24
    The link you provided is from 2011 and B&N is in bed with MS at this point. While I'll not disagree with your point in what Barnes and Noble was trying to do last year everything changed when MS gave them 300 million dollars.
     
  25. macrumors Pentium

    KnightWRX

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    Location:
    Quebec, Canada
    #25
    I know it's from 2011. You're not pointing out anything. You think lawsuits get resolved in a matter of weeks ? ;) If it had been recent, I wouldn't have had to spent quite a few minutes digging it up (Google seems to not like to display old stuff anymore).
     

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