Microsoft Hires Linguist to Oppose Apple's 'App Store' Trademark

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 30, 2011.

  1. macrumors bot

    MacRumors

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    CNET reports that Microsoft has filed yet another document (PDF) in its case opposing Apple's application for a trademark on the term "App Store", moving beyond its earlier effort involving complaining about Apple's font size to bring in a linguist to counter Apple's own expert in debating the genericness of the term.
    The filing also points to Amazon's just-introduced Appstore for Android as yet another example of the term being generic. Apple noted in a prior filing that it had moved to protect its trademark by reaching out to companies it believed was using the "App Store" name improperly, but Microsoft argues that the simple fact that those companies were using the term in the first place indicates that the term is generic.

    Article Link: Microsoft Hires Linguist to Oppose Apple's 'App Store' Trademark
     
  2. macrumors 6502a

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    #2
    i love when big companies publicly fight like this. Dont really care about the actual issue, but the details are so interesting. The lawyers basically make it look like children are fighting.
     
  3. macrumors 68000

    BeyondtheTech

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    #3
    They hire lawyers. They hire linguists. They hire PR agents. They hire advertising companies. They hire survey companies. All that money and they still don't know that they should invest in doing some real research and development, and innovation instead. Brings me back to that old, tried but true, Apple commercial from the "Get a Mac" campaign...

    http://www.youtube.com/watch?v=mjo629JpTyE
     
  4. macrumors 68030

    Popeye206

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    #4
    Let the "App" battle begin!

    And all the lawyers rejoiced. :rolleyes:
     
  5. macrumors 6502

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    #5
    I don't claim to know a thing about trademark law, but looking at this simply I find it difficult to understand how the term "Windows" can become a trademark but "App Store" cannot.
     
  6. macrumors 65816

    elgrecomac

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    #6
    To quote 'M' in the James Bond movie

    He will need to be a 'cunning linguist' to assist Microsoft.

    :cool:
     
  7. arkitect, Mar 30, 2011
    Last edited by a moderator: Mar 30, 2011

    macrumors 601

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    #7
    I still do not see how or why Apple should be awarded App Store™.

    Ah well someone had to go there I guess. ;)
     
  8. macrumors 6502a

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    #8
    His name is Butters? :D
     
  9. macrumors 6502

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    #9
    LOL! Good catch! :D
     
  10. macrumors 6502

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    #10
    Windows, Um really?

    By that argument, aren't windows and office generic terms???
     
  11. macrumors 68030

    Full of Win

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    #11
    App may be generic, but does that also make App Store generic ?
     
  12. macrumors G4

    Rodimus Prime

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    #12
    It goes to show you what our legal system really is like. Kind of goes to show you that much of our legal system is nothing more than expensive babies fighting. Also goes to show you why our government is such a mess because guess what most of our political leaders are........ You guessed it LAWYERS. This is pretty much a world wide thing.
     
  13. macrumors 6502

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    #13
    I could go for some linguini right about now.
     
  14. macrumors 6502a

    Menge

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    #14
    Disclaimer: Apple fanboy here. But agree with Microsoft.

    App Store is simply the description of the actual thing: An app store. It's just too simple.

    Windows on the other hand is a name that wouldn't be used to describe an operating system. Windows, much like Pages, Keynote and Numbers, is a noun used creatively to create a trademark. App Store is a close second but, IMO, fails due to being the actual description of the object.

    If Microsoft had called Windows simply "Operating System" and copyrighted that, THEN it'd be the same thing :p
     
  15. macrumors 603

    whooleytoo

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    #15
    (I feel dirty defending Microsoft, but...)

    Microsoft aren't selling windows called Windows, they're selling an OS called Windows. It is a generic phrase, but it's not a generic phrase for the object it describes. App Store is (to me at least!) a generic phrase for an application store.
     
  16. macrumors member

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    #16
    Honestly the term "app" didn't even exist 5 years ago. And yeah, it's super generic.

    I support microsoft on this one, guys.
     
  17. macrumors 6502a

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    #17
    Office and Windows are/were generic words OUTSIDE of the computer industry (like Apple). But app(lication) store is a generic word INSIDE of the computer industry and that the big legal difference here.
     
  18. macrumors 68000

    BC2009

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    #18
    Agreed.... Macs had windows long before PC's had "Windows". I think that if one can be a trademark then the other surely can. Personally, I think that if there were no such precedence, then neither should be allowed as a trademark. But terms like this have been allowed as trademarks for quite some time. Microsoft should just drop it -- what is their vested interest here anyway? There are a thousand things they can call their application store.
     
  19. macrumors newbie

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    #19
    Seriously...

    Microsoft.. You're stooping to a low level. If they have a patent they have the right to uphold it the word "APP" was NEVER used, until the app store for iOS devices. So to me, Microsoft is just upset and stomping around all angry because they're constantly steps behind. Stop crying Bill, Steve has you beat.
     
  20. Moderator

    dejo

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    #20
    Yes, it did.
     
  21. macrumors 68000

    BC2009

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    #21
    Like I just said.... Mac's had windows (and they called them that) before PC's had "Windows". Mac OS has used windows and trash and all that drag-and-drop and double-click-a-file goodness long before any DOS PC had it. Xerox invented it, sold it to Apple, and Apple used it in the Mac.

    "Windows" was a generic term in the computer industry before Microsoft had any trademark.

    EDIT: I still think neither should be allowed, but given the precedents out there I would give Apple the "App Store" trademark. Certainly MS is the pot calling the kettle black here. Considering their windows-based operating system is called "Windows" and their Office productivity suite is called "Office". These guys should all have to come up with better names for their stuff if they want a trademark. Like.... why not just stick an "i" in front of it? iApp Store (see how easy that was).
     
  22. macrumors 603

    roland.g

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    #22
    I think it is all those commercials that has made M$ say "Let's dump as much $$ at making whatever we can difficult for Steve & Co."
     
  23. macrumors G3

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    #23
    Microsoft gives no trademark trouble to other windowing systems, even X Window (which already existed before).

    Microsoft gives no trademark trouble to OpenOffice, NeoOffice, and so on.
     
  24. macrumors 6502a

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    #24
    App has been used as short for application since the early 80s IIRC. It even has been in Dr. Peter Knittel's famous "how to translate Amiga software" correctly from English into German back then ("App(lication) = Programm").
     
  25. macrumors 65816

    rotobadger

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    #25
    Microsoft is suing homebuilders for offering "Windows" in their homes. Instead, they need to refer to them as "transparent viewing portals".
     

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