Microsoft Offers MacBook Air Owners $650 Trade-In Value Towards Surface Pro 3

Discussion in 'Mac Blog Discussion' started by MacRumors, Jun 23, 2014.

  1. macrumors bot


    Apr 12, 2001

    Microsoft today announced that it will provide up to $650 in store credit for select MacBook Air models, in an effort to get MacBook Air owners to switch to the company's new Surface Pro 3, which it claims has the "power of a laptop in a lightweight, versatile form." Trade-ins must be conducted within a Microsoft retail store.

    First announced in May, the Surface Pro 3 offers a 12-inch display, a thin design, Core i3, i5, or i7 processors and a new Surface Pen stylus with 256 levels of pressure sensitivity, aiming to compete with Apple's ultra thin MacBook Air. Previous Surface tablets were designed to take on Apple's line of tablets, but Microsoft is poising its newest version as a MacBook Air competitor.

    The entry-level Core i3 Surface Pro 3 retails for $799, with improved versions sporting a Core i5 and Core i7 processor available at prices between $999 and $1949. With the discount for turning in a MacBook Air, customers could pay just $150 for an entry-level model.

    According to the terms of the deal, trade-in values may vary, which suggests that only good-condition current-generation MacBook Airs will be eligible for the full $650 credit. It is not clear how much Microsoft is offering for older models at this time.

    MacBook Airs eligible for trade-in must power on and be in working condition. Water-damaged devices and those with cracked screens may not be traded in. A purchase of the Surface Pro 3 is also required to get the maximum trade in value, and Microsoft plans to run this deal through the end of July.

    Article Link: Microsoft Offers MacBook Air Owners $650 Trade-In Value Towards Surface Pro 3
  2. macrumors 603


    Oct 13, 2008
    Everywhere And Nowhere
    I call B.S on this. it's almost like they are admitting failure.
  3. macrumors newbie

    Jun 24, 2010
    A Laptop You Can't Use On Your Lap?

    ...still a deal breaker for me.
  4. macrumors 6502

    Feb 7, 2011
    God that's desperate. It must be really really good. Practically pays for itself... If you've got something of greater value to trade for it lol..
  5. randj89, Jun 23, 2014
    Last edited: Jun 23, 2014

    macrumors newbie


    Dec 30, 2013
    Rhode Island, USA

    This is c-r-a-p-p-y stuff! It doesn't make sense for me!
  6. macrumors 68000


    Jul 9, 2010
    here and there
    Thanks, but no thanks .... why the hell would I do this?
  7. macrumors 6502

    May 14, 2006
    At launch, Microsoft did say that the Surface Pro 3 is a perfect replacement for those who carry both an iPad and a MacBook Air. I was really considering getting it until I found out there was no support for 3G/LTE connection.

    Not at all a replacement for both devices. #bye
  8. macrumors 68040

    Jan 8, 2013
    So desperate...i think they need Macbook Airs
  9. macrumors 6502a

    Apr 7, 2007

  10. macrumors 6502a

    moldy lunchbox

    Sep 9, 2010
    Raleigh, NC
    Trade in a current gen Macbook Air and play $150 for an entry-model? No I don't see anyone doing that.
  11. macrumors regular


    Sep 24, 2012
    Cool strategy: they're pre-empting the future write-down on unsold Surface 3 machines. :D
  12. macrumors 603


    Apr 6, 2007
    No thanks. My MacBook Air is worth way more to me than $650, and Surface tablets are worth way, way less to me than what they want people to pay for them.

    Even someone who is seriously considering switching platforms is better served by eBaying or otherwise selling their MBA. They'll get a LOT more for it that way.
  13. macrumors 68030


    Mar 25, 2011
    Guys are becoming a bunch tools
  14. macrumors 68000


    Jul 9, 2010
    here and there
    Didn't they have some MacBook Airs stolen from their research facilities a while back (when the thieve took only the Macs and left the MS stuff untouched) ... yeah, maybe they need to replace them.

    But good luck finding anyone doing this trade.
  15. macrumors regular

    Nov 13, 2011
    What I'm more curious in knowing is what they do with the traded-in MacBook Airs. They can't possibly be reselling them, even for parts?
  16. macrumors 68000


    Jul 9, 2010
    here and there
    so what were the initial sale numbers during the first week of the Surface Pro 3? ... Guess not so good if they have to do now offers like this (which still will not move more devices)
  17. macrumors newbie

    Jun 23, 2014
    let me guess, microsoft finds it a great deal. they just need MacBooks just like they robbed a windows facility and stole ipads.... they really are desperate

  18. macrumors 68000


    Jul 9, 2010
    here and there
    #18 is paying good money for old apple laptops .... (less than 650, but MS can write off the loss)
  19. Mac-Mac-McAfee, Jun 23, 2014
    Last edited: Jun 23, 2014

    macrumors member

    Jan 10, 2012
    April Fools?

    Worst. Promo. Ever.

    Maybe MicroShaft should do a ScamScum and do 2-for-1 on the Turdface. That'll boost sales by 2.
  20. macrumors newbie

    Jun 18, 2014
    What a horrible idea for a marketing campaign. Microsoft is really reaching if this is any indication. Ouch. Maybe they only need 5-10 Macbook Airs traded in. :confused:
  21. macrumors regular

    Dec 13, 2009
    Scranton, PA
    I think they should focus on transitioning current PC users before they lose them too.
  22. macrumors 6502a


    Aug 5, 2012
    You should try it, if you live near a Microsoft Store, before you call it crappy. I've tried it and I found it to be an excellent machine. It is very smooth and responsive. The resolution is out of this world compared to the Air. Just saying...
  23. macrumors 68040


    Jan 15, 2003

    I'm trying to think of a way that MS can spin this positively and coming up empty.

    On the other hand, credit to them for trying something well outside of their normal box.

    I just don't think it quite works, like it is trying to be too many things to too many people. I find myself agreeing more with the general idea that tablets are more for content consumption and computers for creation (understanding that there's always overlap).
  24. macrumors 6502

    Feb 13, 2010
    The problem with the surface is that it runs the ****** Windows.
  25. macrumors 6502a


    Aug 5, 2012
    Well, when sales are down one does what one can to generate business. Call it desperation or whatever. The problem for Microsoft is PC sales are down industry wide. Competition on the PC side is greater than on the Mac side. Sony, Samsung, Acer, etc., all have their version of the Surface Pro. So, its not the Surface Pro its the competition in a down market.

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