Microsoft Releases New Anti-iPad Ad Highlighting Surface Accessories

Discussion in ' News Discussion' started by MacRumors, Jul 19, 2013.

  1. macrumors bot


    Apr 12, 2001

    Microsoft today released another anti-iPad commercial, this time focusing on the iPad's lack of a USB port while highlighting the Surface RT's keyboard and stand. The ad once again returns to using Siri's voice to point out the iPad's shortcomings.

    "Oh dear, I need a little help here," says Siri as the Surface is propped up with its included kickstand. "I'm sorry, I don't have a USB port," Siri continues, before lamenting about the Surface keyboard. "Oh snap, you have a real keyboard too?"

    Microsoft's newest ad comes just a day after the company announced that it was taking a $900 million charge "related to Surface RT inventory adjustments," during its fiscal fourth quarter earnings report. As of Sunday, Microsoft discounted the price of its Surface RT by $150.

    The 32GB version of the tablet now sells for $349 compared to $599 for the 32GB iPad, which is another point that Microsoft uses in its newest advertisement. "This isn't going to end well for me, is it?" Siri asks, just before the prices flash on the screen. "No, definitely not ending well. Do you still think I'm pretty?"

    Following yesterday's announcement, Microsoft stock fell 12%, marking its worst single day drop since 2000.

    Article Link: Microsoft Releases New Anti-iPad Ad Highlighting Surface Accessories
  2. macrumors 6502a

    Jun 23, 2007

    THATS WEAK....
    Siri is doing ALL the talking.... so you're making Apple more glorious coz I find Siri super funny here.
  3. macrumors 6502a

    May 24, 2013
    My reaction to this ad was the same as Siri's first line: "Oh no, here we go again."
  4. sza
    macrumors regular

    Dec 21, 2010
    $349 is reasonable price for that ****.
  5. macrumors 65816

    Jun 10, 2002
    Planet Earth
    Microsoft is desperate cuz surface sucks.
  6. macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    I guess $900,000,000 isn't enough to lose. Now Microsoft is wasting even more money advertising this lemon.
  7. macrumors 6502a

    Aug 6, 2010
    Theres a reason why MSFT dropped 10% today.
  8. macrumors 6502a

    Aug 6, 2008
    Well, at least we know these ads are SUPER effective. Flying off the shelves :)
  9. macrumors regular

    Jun 17, 2008
    Microsoft needs to focus on telling people why they should buy a Surface and not why they should not buy an iPad.
  10. macrumors Penryn


    Mar 23, 2005
    Cuidad de México
    A Tegra 4 model should be coming soon.
  11. macrumors 68030


    Aug 16, 2011
    Philadelphia Area
    "Here we go again"....Exactly what I was thinking.
  12. macrumors 65816


    Jul 24, 2007
    It's to the point where Microsoft is simply trying too hard to make the surface look cool and it's something that shows and most consumers can pick up on. These ads probably help iPad sales more than Surface sales.
  13. macrumors 601


    Mar 2, 2012
    You'd think Microsoft would know by now these ads aren't working.
  14. macrumors 603

    Aug 15, 2001
    The Cool Part of CA, USA
    It's difficult to pull off comparison ads like this and "I'm a PC" style ribbing without coming across as either scared or a bully. Apple's ad agency did it because in part, PC was cute and friendly, just a loser, and in part because Microsoft was so huge.

    When you're already Microsoft, I don't personally think it works. Makes you look scared AND like a bully.
  15. macrumors newbie

    Oct 26, 2010
    Accessories on a Surface?!? ya, is there any other accessory for it besides the keyboard/cover?!
  16. macrumors 604

    Sep 23, 2003
    Especially weak considering the iPad DOES have a stand.

    Aren't they just throwing money away on these ads at this point? With the price drop it seems pretty obvious they're not selling enough of these, seems like they're just having a fire sale like some of the other tablets that ended up going away.
  17. macrumors 6502

    Feb 22, 2010
    Oh, I gotta have one!!!! NOT!!!!

    It's a laptop, no a tablet. No it's a laplet, a laptab, a toptab..... Oh, it's just a flop......
  18. macrumors 6502


    Sep 9, 2008
    San Juan, PR
    Microsoft you fail.

    Attached Files:

  19. macrumors regular

    Oct 11, 2011
    Its not really fair to compare the same sizes of internal space when the Windows OS is almost 16GB of space.
  20. trauncher, Jul 19, 2013
    Last edited: Jul 19, 2013

    macrumors newbie

    Sep 29, 2010
    The Art Schol method of business suicide

    Art Scholl (a famous aerobatic pilot) always said that when he died, he wanted to die "Full Throttle, pulling back on the stick, with both feet on the dashboard". That is exactly what Microsoft is doing.

    Full throttle... both feet on the dashboard... straight down.

    Perhaps this is why...

    Attached Files:

  21. macrumors 68040


    Oct 1, 2010
    MS had a good advertising plan when the surface came out, but the cost was just too high.

    Now...anyone looking for a pad, just for emailing/surfing and use like an extention of their PC. Then they have the pricing right for that crowd.

    Not sure if this price cut will help them now, but this is closer to the wha the introductory cost should have been.
  22. macrumors 6502a

    Feb 23, 2012
    I don't think it sucks, but the RT is pointless and the one you'd actually want is way too expensive.
  23. macrumors newbie

    May 2, 2007
    Milwaukee, WI
    "Do you still think I'm pretty?"

    Yes Siri, yes I do
  24. macrumors regular

    May 27, 2003
    Silicon Valley
    That's funny. Microsoft is doing the best marketing job they can with the product that they have. Can't blame any company for doing that. At least they are showing actual differentiation that might matter to some people, and in a humorous way, which it not my recollection of their usual marketing.
  25. macrumors 65816


    Jul 22, 2010
    United Kingdom
    I wish Steve Balmer would just quit. I much prefer a strong Microsoft against Apple than this weak shell of a company….

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