Older users? Higher incomes, education? Tablets being seen as productivity tools? Smartphones becoming social media, entertainment devices with younger users?
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Microsoft Releases New Anti-iPad Ad Highlighting Surface Accessories
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Older users? Higher incomes, education? Tablets being seen as productivity tools? Smartphones becoming social media, entertainment devices with younger users?
Lemme first make sure I understand your comment. You're confused as to why people are less sure of the iPhone in the face of competition as opposed to the iPad? To answer that simply put Android has caught up in the smartphone competition but the full-sized iPad is still considered the best tablet out there. There are some compelling 7 inch competitors, but in the full-sized area, iPad is still the king. This is largely due to Android developers not producing apps specifically optimized for tablets (they are just scaled up phone versions), and also the price points are comparable to full-sized iPad. Android, however, have managed to dominate the 7 inch market and are also much cheaper than the mini.
It's especially "creative" with the facts. The iPad has a "kickstand," thanks to the standard cover that folds to raise the device at a useful angle. The "real keyboard" the ad trumpets is optional for both the iPad and the Surface, only the real keyboards for the iPad costs a lot less.
So that leaves the USB port. One out of three claims is true, leaving me to think the ad isn't all that awesome.
Advertising that your tablet has a USB port is like advertising a car that has a CD player...when was the last time you played a CD in your car. I can't remember the last time I used a thumb drive to transfer files....everything is on drop box, box, google drive etc. RT takes almost 1/2 of the space on the device...so you're really only getting 16gigs..$100 more for the keyboard. I almost feel bad for Microsoft.....they are the trying to be cool and failing at it miserably.
Smart cover. They've been selling those since day one.
"I don't have a usb port" is accurate. "I'm sorry" certainly is not.
Wait, they ate 900million?!? You mean like almost a Billion?!? Hahahhaa that's just sad....
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Next up
Zune for Surface!
I love this - the longer Ballmer sticks around, the more disastrous their products get.
Zune for Surface!
I love this - the longer Ballmer sticks around, the more disastrous their products get.
Because there are some viable alternatives to the iPhone. HTC One, Galaxy S4, etc. are actually very good devices, and Android for a phone is getting to be a pretty good operating system.
Tablets on the other hand are a different story. There really is no competition for the iPad yet. Android is getting closer to finally having a tablet-ready OS, but it's still got a bit to go.
Awful ads, especially in light of the price drop and loss of revenue.
The wrong Steve is no longer with us ...
The wrong Steve is no longer with us ...
I agree. I give them credit for trying something different. Bringing new ideas to the marketplace is good. Unfortunately, it's a terrible interface for a computer. Might work well on a tablet or phone, don't know, haven't tried it, but on a normal PC or laptop it's an absolutely horrible interface. Hard to find the stuff you want, hard to configure the weay you want, just overall hard to work with. Fine if all you want to do is shop and e-mail, but if you want to work with your computer, then it's a mess.
I like the way they use Siri, but very misleading ads. Either way, both tablets suck. Nexus rUl3z!!!!!!! OMG 
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You should work for Apple, but you missed putting in the lines for the Surface!
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You should work for Apple, but you missed putting in the lines for the Surface!
Please, it's an insinuation of perceived fact. Take a class in advertising.
If you take a technical class then I will think about it. It is not a perceived fact...it is an actual fact. The ipad has no USB. As someone who has had one in another tablet it is nice, and is a selling point.
Yes it does. And considering the Smart Cover costs about $30 while that keyboard accessory costs about $120, it kinda borders on false advertising. Also, you can get an array of keyboards for iPad from Logitech and other vendors. In fact, the Logitech Ultrathin keyboard makes it so you don't need a stand so you can actually use the keyboard-attached iPad on your lap rather than a table.
Of course there is the problem of storage size advertisement considering Windows RT takes about 16GB to 18GB all on its own.
All-in-all, the Surface RT is a proven flop. Won't be long before Microsoft starts discounting the Surface Pro.
The impression I had of the RT is primarily that it is underpowered. It's an attempt to start "fresh" (ignoring the inclusion of far too much legacy in the codebase) with ARM and a different ecosystem, but it doesn't have the polish, apps, etc. that it needed to pull it off. The battery life and build quality are fine, it just is going to be slow.
Isn't that exactly what this advert is doing?
"You should buy a Surface because it has USB ports so you can connect flash drives, has a snap-in keyboard and it comes with an integrated kick-stand."
Don't get me wrong, I think the Surface is a dog of a device, but this advert does try and sell the benefits of it.
This is funny. The surface shows of all of it's accessories and features and yet it's a mum. iPad talks, what could be cooler than that! Thanks Microsoft!
Sorry I don't think Wall Street knocked Microsoft stock 12% just because of the Surface RT. The problem is Windows. And the fact that people can get along just fine using a tablet that doesn't have Office on it. That's why I hope Apple makes iWork free this fall. Businesses need Windows and Office. It's becoming quite apparent that consumers really don't.
Terrible ad, absolutely terrible. So obvious it's a desperate attempt to gain customers because Emballmer can't even give away a Surface to his family.
The worse part about this ad is showing the prices at the end. Even the biggest Apple haters on MR can't say that Apple ever does that. There's nothing more classless and frenzied then comparing your product to a competitor in an ad and at the end showing your price is lower than theirs.
At least the Mac vs. PC ads came every few months or so, there's a new Surface vs. iPad ad every week showing nearly the same nonsense. Really Microsoft? The USB port thing again? You already did that in your first failed ad. Sorry Microsoft, it's over. Let it go.
The worse part about this ad is showing the prices at the end. Even the biggest Apple haters on MR can't say that Apple ever does that. There's nothing more classless and frenzied then comparing your product to a competitor in an ad and at the end showing your price is lower than theirs.
At least the Mac vs. PC ads came every few months or so, there's a new Surface vs. iPad ad every week showing nearly the same nonsense. Really Microsoft? The USB port thing again? You already did that in your first failed ad. Sorry Microsoft, it's over. Let it go.
