Microsoft's New Ad - What will they copy next???

Discussion in 'Apple, Inc and Tech Industry' started by adiospc, Oct 23, 2006.

  1. adiospc macrumors newbie

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    Oct 23, 2006
    #1
    Has anybody else noticed yet that the new XBox commercial is a complete copy of Apple's iTunes commercial that come out earlier this year? You know, the one that takes album art spins it around and builds a building.

    Microsoft just introduced a new xBox ad that takes game covers and build the xBox out of them. Seriously, what will Microsoft copy next? It's just amazing to me that with all the money that Microsoft has in it's cash coffers that they can't bring true innovation to the consumer and they can't come up with original ideas. Apple does it first....does it better...always has!
     
  2. OnceUGoMac macrumors 6502a

    OnceUGoMac

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    #2
    I hate to break it to you, but neither Apple or Microsoft make their own ads. They use what the experts call an "ad agency". In fact, they may use the same ad agency. If that's the case, the ad agency is ripping itself off.:rolleyes:
     
  3. benthewraith macrumors 68040

    benthewraith

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    #3
    Link please.
     
  4. dmw007 macrumors G4

    dmw007

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    #4
    I kinda thought the same thing when I first saw this ad, but it was pretty cool though. :eek: :)
     
  5. Silencio macrumors 68020

    Silencio

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    #5
    Apple uses TBWA\Chiat-Day in Los Angeles. Microsoft uses McCann-Erickson in San Francisco. So no go on that theory, but I can personally testify to the lack of creative vision and general client sycophantery of the latter agency. :mad:
     
  6. OnceUGoMac macrumors 6502a

    OnceUGoMac

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    #6
    So, the true villian in this plot is exposed.:p
     
  7. adiospc thread starter macrumors newbie

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    Oct 23, 2006
    #7
    Yes, while it's true that the ad agencies come up with the ads, it's ultimately the marketing department's decision at "MisterSofty" wether to approve the ad or not. I just find it amusing when they make obvious blunders like these..... the other irony is that most ad agencies and creative professionals use macs! Isn't it just fun to root against the other team!
     
  8. adiospc thread starter macrumors newbie

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    #8
    Yes, obvious point... I'm sure there will be tons of these kinds of ads coming out now. My point was simply that Apple does it first, smarter, better, cooler! And it's fun to root against Mr.Softy!
     
  9. Peace macrumors P6

    Peace

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    #9
    I've seen the ad on television.Just replace iTunes with the XBox 360 and it's almost exactly the same.
     
  10. Shadow macrumors 68000

    Shadow

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  11. AdeFowler macrumors 68020

    AdeFowler

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    #11
    Wait 'til you see the Zune ads with dancing silhouettes... cool ;)
     
  12. adiospc thread starter macrumors newbie

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    #12
  13. yellow Moderator emeritus

    yellow

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    #13
    It's funny to think about how iconic the iPod and anything iPod related has become. It's like the ad-execs who came up with the iPod ads have tapped into the minds of the 16-26ers who spend money, and everyone wants to copy that model and capitalize on the captive audience the iPod commercials have.

    My example: the new intel Core 2 Duo commercials. What dancing people have to do with microprocessors, I'll never understand, but hey.. people watching might see the beginning of the ad and think.. oooo! a New iPod! Instead, they learn about the new Core 2 Duo. Possibly pointless in their minds, but it certainly works I think.
     
  14. MacBoobsPro macrumors 603

    MacBoobsPro

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    #14
    They have also gone the '+' route too. You know iPod + Nike.

    On the MS page it has 'Microsoft + a great experience' something like that anyway. They forgot to put the end on though:

    Microsoft + a great experience = a **** home movie

    EDIT: While looking for a link to the above. I found this: http://www.microsoft.com/windowsvista/experiences/default.mspx

    Does anyone find the laptop in the pic with the girl looks suspiciously like a PowerBook?
     
  15. adiospc thread starter macrumors newbie

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    Oct 23, 2006
    #15
    It's funny you should see that too! It's totally a mac laptop photo. Another oversight by MS.

    Take a look at this page: http://www.microsoft.com/windowsvista/features/foreveryone/sidebar.mspx
    and you'll notice the icons are also totally Appleish looking icons. The mail icon for example... look familiar? Gadgets instead of Widgets? Come on now!
    What's going to be very interesting are the rest of the OS X Leopard surprises that Steve Jobs hasn't disclosed yet, but will at MacWorld, after Vista is released (maybe). I'm sure Mr.Softy is scrambling to incorporate their version of Apple's "Time Machine" and "Spaces" into Vista somehow.
     
  16. CrackedButter macrumors 68040

    CrackedButter

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    #16
    This thread is useless without the pictures/video.

    Second, its wishful thinking to try and "see" any sort of laptop in that picture, your imaginations are running wild.:rolleyes:
     
  17. Peace macrumors P6

    Peace

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    #17
    your wish is my command :

    http://youtube.com/watch?v=OVZZjMC9QCw
     
  18. bartelby macrumors Core

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    #18

    Yeah, all with brown backgrounds!
     
  19. MacBoobsPro macrumors 603

    MacBoobsPro

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  20. Silencio macrumors 68020

    Silencio

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    #20
    To be fair, Intel used dancing people to pimp their CPUs for many years.

    That is, assuming there were actually people inside those bunny suits.
     
  21. panoz7 macrumors 6502a

    panoz7

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    #21
    It seems different enough to me to be fine. Similar idea, but done in a very different fashion.

    By the way, were all you guys as outraged when apple basically copied the Postal Service video for that chip factory commercial?
     
  22. Macaddicttt macrumors 6502a

    Macaddicttt

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    San Diego, CA
    #22
    Apple didn't copy the Postal Service video. The same people who made the Postal Service video made the Apple commercial. And while Apple had to give it the go-ahead, Apple can hardly be expected to have seen the Postal Service video. I mean, I love the Postal Service, and I had never seen the video until the row about that erupted. The difference is that the iTunes commercials are very high profile and both Microsoft and the ad agency should have known about them.
     
  23. lapalapalapa5 macrumors newbie

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    Aug 28, 2005
    #23
    i dont know, sorta

    but shes pretty hot i must say :p
     
  24. psychofreak Retired

    psychofreak

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    London
    #24
    Quicky job
     

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  25. Quboid macrumors 6502

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    everywhere
    #25
    that add was just wrong.

    the music some how reminds me of a skittles ad that i saw a long time ago.
    :confused:

    G4 for life
     

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