Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 7, 2013.

  1. macrumors bot

    MacRumors

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    [​IMG]


    Apple is putting up new banners promoting iOS 7 at the Moscone Center where its Worldwide Development Conference is taking place next week, as noticed by MacStories.

    The company had previously confirmed that the next version of the iOS operating system would be unveiled at WWDC. The extremely simple banner features a svelte number 7 against a minimalist background.

    [​IMG]
    Click image for full size
    The banner is very different stylistically from the more traditional iOS 6 banners that Apple used last year.

    Some of the banners already up at the Moscone Center include the tagline 'Where a whole new world's developing'.

    WWDC begins Monday with the conference opening with Apple's annual keynote presentation. The company is expected to unveil iOS 7, OS X 10.9, the iRadio streaming music service and new Mac notebook models.

    Update: The 7 appears to be from Helvetica Neue Ultra Light, an extremely thin variant of Helvetica.

    [​IMG]

    Article Link: Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013
     
  2. macrumors 68020

    iBreatheApple

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    #2
    Intriguing. Beyond excited for a potential UI overhaul! It's much needed.
     
  3. macrumors 6502a

    igazza

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  4. macrumors 68000

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  5. macrumors demi-god

    AustinIllini

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    #5
    In before

    "Are you sure it's not the iPhone 7? It is the seventh iPhone after all!"
     
  6. macrumors 6502a

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    #6
    Reading into this a bit, what font is that 7?
     
  7. macrumors 65816

    jvmxtra

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    #7
    This is it.. Timing could not be more timely...

    My upgrade eligible date for smartphone is coming tuesday.. so apple.. it's your job to show me something.. PLease.. I still beg that apple will blow me away and convince me to stay w/ iphone.. Do your thang
     
  8. macrumors regular

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  9. macrumors 603

    kas23

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  10. macrumors member

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    #10
    I sincerely hope that 7 is more than just some new icons and flatter UI.
     
  11. macrumors 6502a

    cobbyco

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    #11
    DAMN that's a nice font.



    Also, less than 3 days before we see more than just the number 7. In fact, I'm fairly sure that's the number I've seen the most over the last few weeks...
     
  12. macrumors regular

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    #12
    Helvetica Neue Pro Ultralight ? i am probably wrong.
     
  13. macrumors 68030

    Patriot24

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    #13
    Definitely different than anything we've seen before from the graphics dept. Usually it is the number on an app icon-style logo.

    Even the typography is intriguing. Very cool.
     
  14. macrumors 6502a

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  15. macrumors 68000

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  16. macrumors 68000

    B...

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  17. macrumors 6502a

    Stuipdboy1000

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    #17
    Looks like the same Helvetica Neue Light/Ultralight that they've been using in the other promo material for WWDC.
     
  18. macrumors 6502a

    chainprayer

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    #18
    Is this hinting that all text in the new iOS will be multi-colored on a white background?
     
  19. macrumors 6502a

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    #19
  20. macrumors newbie

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    #20
    Looks exactly like the Roboto Thin font used in Android...
     
  21. macrumors 6502a

    pirg

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    #21
    So glad I switched to iPhone. Can't wait to see what they've got
     
  22. macrumors 6502a

    iAppl3Fan

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    #22
    This simplicity better not mean removing features from a already limited feature set.
     
  23. macrumors 6502

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    #23
    Even though this is just a banner, this is a total design change from what they've done in the past like that embedded link in the article shows. I'm very excited to see the changes now.
     
  24. macrumors regular

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    #24
    I can see it now. "This is our thinnest and lightest seven ever."

    This definitely looks like a hint toward a new visual style. Monday should be the most interesting Apple keynote of the past couple years.
     
  25. macrumors 6502a

    AppleMark

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