They are buying time without Steve Jobs, because without him, they're out of good ideas. It's not like Steve was just another Apple employee. He was a visionary. How do you replace a visionary? Market research? Hahaha... ya right. I see Apple coming up with more stupid products like the iWatch. Seriously, why would you need an iWatch if you have an iPhone? Let me update my contacts on my watch... wait, should I use my phone or watch??? They are almost mutually exclusive.
If they really want to eliminate the competition, they need to add more depth/complexity to their productivity apps like Pages, etc. to compete with Office and Google Apps... maybe change the auto industry too... and then there's payments, I mean, who in their right mind likes using a credit/debit card and having to answer stupid questions (is this the correct amount?) every time you buy something at the grocery store?