MTV & Microsoft

Discussion in 'Current Events' started by Malus, Dec 13, 2005.

  1. goodwill macrumors regular

    Joined:
    Jan 8, 2004
    Location:
    London
    #2
    MTV & Microsoft

    Isn't this fascinating and confusing.

    www.urge.com


    http://news.yahoo.com/s/ap/20051213/ap_on_hi_te/mtv_microsoft_music

    LOS ANGELES - MTV Networks Inc. said Tuesday it has partnered with Microsoft Corp. to develop an online music service to launch early next year.

    ADVERTISEMENT

    The service, dubbed URGE, will be integrated into the next version of the software maker's Windows Media Player and offer more than 2 million tracks for sale individually or as part of a subscription package.

    The service will also offer music over online radio.

    Microsoft will build the technology behind URGE, which Viacom Inc.'s MTV Networks will own and operate.

    MTV Networks declined to give details on URGE's pricing, but users can expect to pay different tiers for a la carte downloads, subscriptions and for moving rented tracks to a portable music player, said Jason Hirschhorn, the company's chief digital officer.

    Similar services typically charge around 99 cents for an individual track and $5 to $15 a month or more for a basic subscription package.

    The current version of Microsoft's Media Player has built-in links to several music services, including MusicNow and Napster. A few months ago, Microsoft broke off talks with record labels to license music for a new online subscription service of its own. It did not explain the move.

    Microsoft already sells song downloads on its MSN Music Internet site.

    Under the terms of MTV Networks' agreement with Microsoft, URGE will stand out from other services, Hirschhorn said.

    "We will be the preferred service," he said, declining to elaborate.

    URGE will not be compatible with Apple Computer Inc.'s Macintosh computers or its popular iPod digital music player, a challenge the MTV Networks service will have to overcome, said Michael Gartenberg, vice president and research director for Jupiter Research in New York.

    "The biggest paradox is the people who are most likely interested in an MTV-branded music experience are also probably the demographic that has the highest interest in the iPod," Gartenberg said.

    IPods represent around 75 percent of the digital player market, and Apple's iTunes Music Store accounts for around 80 percent of the licensed music download market, said Phil Leigh, a digital music analyst with Inside Digital Media.

    The MTV brand could help spark interest in non-iPod players, Leigh said.

    Hirschhorn said URGE's focus will not be iPod users.

    "We think the iPod has done a great job. Our aim is not to switch people from iTunes and the iPod," he said. "We need to concentrate on where there's going to be a bigger market."

    Still, the network will have to do a better job than other music services to sell consumers on the upside of subscription services.

    "At the end of the day, the iPod drives sales to the iTunes Music Store," Gartenberg said. "It didn't happen the other way around."

    ____

    On the Net:

    Urge site: http://www.urge.com
     
  2. grapes911 Moderator emeritus

    grapes911

    Joined:
    Jul 28, 2003
    Location:
    Citizens Bank Park
    #3
  3. edesignuk Moderator emeritus

    edesignuk

    Joined:
    Mar 25, 2002
    Location:
    London, England
    #4
    Just merged them...looks like Malus did *just* beat goodwill to the post.
     
  4. phreakout13 macrumors 6502

    phreakout13

    Joined:
    Jan 4, 2004
    Location:
    South Eastern MA
    #5
    "The biggest paradox is the people who are most likely interested in an MTV-branded music experience are also probably the demographic that has the highest interest in the iPod," Gartenberg said.

    "We think the iPod has done a great job. Our aim is not to switch people from iTunes and the iPod," he said. "We need to concentrate on where there's going to be a bigger market."

    He just said the MTV viewer market they're going after is already using iPods, but apparently they don't intend to switch iTunes users to their service. Sounds like a rock-solid plan:rolleyes:
     
  5. Seasought macrumors 65816

    Seasought

    Joined:
    Nov 3, 2005
    #6
    URGE will not be compatible with Apple Computer Inc.'s Macintosh computers or its popular iPod digital music player, a challenge the MTV Networks service will have to overcome, said Michael Gartenberg, vice president and research director for Jupiter Research in New York.

    I guess that doesn't say much given that the online community will write tools to get around this.

    It sounds like MS jumped on the opportunity to work with other content providers once they heard that Apple is not, hoping to gain some sort of advantage by doing so.

    Interesting...I guess. :rolleyes:
     
  6. Malus thread starter macrumors 6502

    Joined:
    Jul 19, 2005
    #7
    I'm going to give it about a year, maybe...before it flops and ultimatly fails.
     
  7. Seasought macrumors 65816

    Seasought

    Joined:
    Nov 3, 2005
    #8
    I guess the tactic makes sense. Ally with those that Apple has turned down in hopes of overtaking Apple's iTMS...grow in size and scope with the hopes that, if they smother the market enough they'll pull in the majority share of consumers that will, in turn, take business away from Apple altogether.

    Perhaps that's too suspicious, but given the history involved here, it seems reasonable.
     
  8. yellow Moderator emeritus

    yellow

    Joined:
    Oct 21, 2003
    Location:
    Portland, OR
    #9
    It's a good thing MTV has nothing to do with Music anymore, right? ;)

    Now if they were going to develop an online format for sh*ty-reality TV.. YIKES.



    .
     
  9. LethalWolfe macrumors G3

    LethalWolfe

    Joined:
    Jan 11, 2002
    Location:
    Los Angeles
    #10
    MTV already has a connection w/the target demographic (unlike other services that had to try and build a connection) but w/o a cool/trendy device to partner with I don't think they seal the deal. iPod+iTMS is the combo to beat. Just having a solid MP3 player or a solid service isn't enough. Competitors need to be able to present a total package if they really want to compete w/Apple, IMO.


    Lethal
     
  10. goodwill macrumors regular

    Joined:
    Jan 8, 2004
    Location:
    London
    #11
    I find it peculiar they are trying to control the mp3 player market first and then the music store success will then follow.

    With the sony walkmen, other companies (toshiba, panasonic, etc.) were able to emulate the walkmen because it was just a different brand name on the product, the ipod has a degree of variance in this, as although emulated, nothing shares the market share as the ipod. That and itunes being windows compatible and mac compatible seems like this could be strategizing on microsoft and viacom's part.

    We shall see. Nice job however Malus on your quickness.
     
  11. ravenvii macrumors 604

    ravenvii

    Joined:
    Mar 17, 2004
    Location:
    Melenkurion Skyweir
    #13
    So... What happened to this MSN Music Store Microsoft was touting a while ago? :rolleyes:
     
  12. munkle macrumors 68030

    munkle

    Joined:
    Aug 7, 2004
    Location:
    On a jet plane
    #14
    Anybody else think the "G" looks a lot like the Quicktime logo?
     
  13. patrick0brien macrumors 68040

    patrick0brien

    Joined:
    Oct 24, 2002
    Location:
    The West Loop
    #15
    -Hmm

    There's something wrong with the "Shiny Things" network doing a deal with the "Cheap Ripoff Software Products" group.
     

Share This Page