Seeing that the timing gap for a simple component update for the iMac is now several months since a similar upgrade for MacBook Pro (like the Non-Retina MBP -- new RAM, CPU, GPU, USB3.0, better SSD pricing), we all are thinking this makes no sense, that Apple is taking iMac (and mac pro) users for granted, and is definitely causing a major long-standing customer base to question loyalties. If Apple would do this in October, I will be right there making my iMac purchase, as a professional user of Aperture, Final Cut Pro and video/photo offloading at USB3 speeds and with a big RAID storage like a Drobo 5D. That said, what is Apple doing? Why the delay, foregoing certain revenue and breathing life into an important flagship product where the competition is heating up? And where the feedback from apple customers is turning from questions to howls to despair? I do think there is something to the Retina Display supply issue, hard to upsize a Retina to 27", and potentially questionable performance and value so upgraded and priced... but I think there's something more. I mean it has been total radio silence, and over 500 days since an iMac Update... so some are even wondering if Apple's commitment to desktops is still strong, will the iMac and Mac Pro be discontinued? I posted on the Forum some very simple revenue trendassessments of Apple, and iMac is over $6BB in sales, a significant product indeed. That these questions are even being asked speaks volumes about Apple's treatment of these important segments. For my part, I have bought Apple products since 1984 Mac 128k, and I would argue that the Desktop Mac user is one of the most long term loyal Apple customers. My Apple Graveyard is huge (Duo Dock, anyone?). I'm sure I'm like most of you who probably have bought many or all of the "downstream" products, iPods, iPhones and iPads, along with iMac several upgrades over the years. It has been the desktop's hosting of iTunes as the major anchor for all these iOS products. Yes, now with the continued strength of the value of "mobility", the advent of iCloud etc, the laptop is where the future growth is largely to be sourced, but it just doesn't make sense that Apple would allow the iMac to die, or to make it a 2nd fiddle to a PC All-in-One resurgence. Reading this report from Motley Fool regarding the "growth in PC_based all-in-one desktops", and the push by HP to integrate a TV option, I think Apple has been quiet for a reason. After all, Apple invented the category, and it is not wise as a business leader to abandon the category you invented. http://beta.fool.com/whichstockswor...vs/13679/?ticker=AAPL&source=eogyholnk0000001 But it is smart to reinvent it. I believe Apple is preparing, finally, once and for all, to introduce the iMac as a fusion of computing, TV, on-demand Entertainment, and Networking --the home hub they think we all have been wanting or needing. And they want to do it with Retina displays and even larger sizes, to stay one step ahead. I still think they are wrong for not issuing a component upgrade for iMac TODAY, but doesn't it make sense that Apple is trying for a bigger splash? And wouldn't a complete integration of Apple TV, or an integrated Tuner, as a business line, with an iMac Retina as a home hub make a more compelling case for future growth and adoption by a larger customer base? Worldwide? I'm not an analyst, nor can I navigate the tech integration or components needed to create such an iMac, but this is the rationale that best fits Apple's decision to ignore customer requests and create a terrible record setting delay of updating a flagship product.., that Apple is once again trying for the home run, to reinvent the category, and do it before they get outflanked by the PC guys again. What the heck, let's go all the way with the full product time and place prediction: Apple will introduce a new Retina iMac TV for the Super Bowl in 2013. Meanwhile, if they could just kick out a lowly 21" iMac USB3 etc Component upgrade, I would be quite happy to buy today. Right now. This minute. And promise to shop for that Retina iMac TV in 2013 anyway. That's the Apple way, is it not? What do you think?