We recently got rid of our pillowtop spring mattress and purchased a latex mattress, a Pure Bliss Transfusion model. It normally retails for around $2200. Picked it up at The Dump (a local retailer) for $1100. Quite a deal and we are very pleased with it. My first impression is that this is way too firm as compared to the pillowtop we owned previously. However both me and my wife are getting outstanding sleep on it. I was curious what the general consensus is regarding memory foam/latex mattresses as compared to spring mattresses, a fad or here to stay? Honestly, I admit we ended up with latex mostly because of the pricing for this mattress but we like it because it is cool and I have read that latex lasts forever.