Apple makes great phones in their vision of what a smartphone should be. Other companies do, too. However, when a company creates an ad deliberately making fun of the people that enjoy a certain product, it causes people to be prejudice for no reason. Sure, older versions of android were heavily inspired by iOS. Sure, iOS took features from android over the years. But this attitude is what makes people special. We don't need to reinvent the wheel every time we want to use it. However, patents are an entirely different case and should be dealt with in court. I appreciate Samsung "trying" to come up with new gestures for their GS3 (like palm touch mute pause. lol.) They may be less than optimal, but they're trying to do things in a different way that some may actually prefer. Anyway, what will the future hold? Will it be like cars, where they all look the same but have slightly different features and preferences? Speaking of cars, why does no one ever say "all you X sheep buying X. The real cars are Y." People don't kill each other over cars, even if one flagrantly copies the other. Or will it end up like the iPod in 10 years, the only device anyone seriously considers? Personally, I think you take what either company (Apple/Google) provides and make the best of it and stick with it. I have purchased music/movies/books/apps through iTunes, so it would be bad to switch and lose all of that. I enjoy airplay. Does it mean that these features are better than Google Play or the nexus Q? So not is the decision of phone influenced by hardware features, but also by which ecosystem you belong to. So someone in the iTunes ecosystem can enjoy an iPhone as well as someone in the Play ecosystem enjoying their nexus. Thoughts?