I was in the Apple store Regent street, 5 seconds away from buying a 4gig Red baby & I think its the same in every apple store. You have some sales assistant with a portable mini sales till thingy selling the ipods @ the show desk. I was really going to buy the thing had my card ready and everything. Whats funny is that I asked the sales rep if I bough the ipod NOW! would I just feel gutted come MacWorld just a few weeks away? (more like a question to myself) He just smiled and couldnt really answer the question cos he know what I meant. Why get a ipod now, when in a 2weeks youre going to want something else!? The thing is, when i said sorry i'm going to wait he just smiled and winked at me! Theres something coming and its going to be Good.. Save your pennys people.