So with the news that the previously iPad-only Netflix app now supports iPhone and iPod Touch, that makes it available to all iOS devices. Is the timing of this just coincidence, or did the Netflix developers bring the app up to speed for all iOS devices just in time for next week's Apple press event, where an iOS-based ATV/iTV is rumored to be announced? An ATV that runs apps would make it the most versatile TV-related device out there. For example, imagine ATV running versions of the following iPad apps: AirVideo: streaming video of any format on your home network to your TV Netflix: instant queue streaming Hulu+: current episodes not yet on Netflix Consider what ABC did with their ABC Player app for the iPad: making shows available shortly after they have aired. Other broadcast and cable networks could develop their own apps. App-based ATV is a game-changer if the content owners play ball (as ABC has done) - we are headed in this direction anyway: DVRs have put a real dent in the idea of timeslots, streaming video on the internet from Hulu or Netflix are making networks obsolete. At some point, production companies that make the TV shows are simply going to charge a flat fee to be able to download or stream episodes of a show to a range of devices. I think an app-based ATV hastens the move to that model. Bring on, bring on.